It is no secret that technology is constantly evolving, and the B2B martech industry is no exception. In order to meet audience demand for engaging, personalized experiences and stay ahead of the competition, it’s important to gain an understanding of the latest trends in martech. This can be difficult, with new solutions being launched on a seemingly daily basis while existing platforms continue to evolve with additional functionality or undergo major changes through acquisitions or consolidations. So where should you focus your time, resources, and energy?

Have You Wondered What Other Leaders Think Of Current And Future Martech Solutions?

If you are like most marketing operations leaders, you’ve probably had this same thought at one point or another. Forrester would like to present an opportunity to participate in our confidential Q4 2022 B2B Marketing Technologies Tech Tide™ Survey, which will help capture responses around current technology usage and plans for the future. The goal of this survey is to serve as an input into our upcoming report, The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2022, in which we will present the top technology categories and provide our recommendations on future investments.

All qualified participants who take part in the survey will receive a report of aggregated results providing valuable insight that is often difficult to obtain elsewhere. This is a wonderful opportunity to share your experiences and perspectives on marketing’s key technologies and compare them to other marketing leaders across different industries and company profiles.

The survey should take around 15 minutes and can be found at the following link:

Forrester’s Q4 2022 B2B Marketing Technologies Tech Tide™ Survey

What Is The B2B Marketing Tech Tide?

The B2B marketing Tech Tide is a report that Forrester publishes every two years analyzing the top technology categories and their value to the business, along with the maturity level of solutions available in the market. This analysis helps support planning, executing, and optimizing martech investment strategy, enabling organizations to make investments on platforms that will continue to foster innovation and positively impact the business. The report also provides a viewpoint on technology categories that may not be as valuable or impactful to a business and where it may be best to limit investment.

Your participation in this survey is a rare opportunity to shape the future of B2B marketing technology decisions and help the industry make sense of the overwhelming number of solutions, platforms, and providers. We appreciate your efforts in helping us with this study!