article thumbnail

Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. By putting customers first, Adidas has made consumer insights the starting point for creating new processes and models of working.

Apparel 153
article thumbnail

How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Long gone are the days of having to go to a tailor to order custom garments created to perfectly fit your body. Smart apparel. Tech tailors.

Apparel 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 49
article thumbnail

Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester's Customer Insights

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 49
article thumbnail

With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

article thumbnail

Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

article thumbnail

How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52