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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

These various interactions along the customer lifecycle —and, more specifically, those that have the most impact on the business—are what we like to call “Moments That Matter” (MTM) in customer experience. But is the call center interaction all that matters for the customer? This type of analysis is called “driver analysis.”

Analysis 493
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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. However, this manual sentiment analysis has its limitations and challenges.

Analysis 208
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

In short, anywhere your customer talks about their experience with your business, or interacts with you is an example of VoC. From qualitative to quantitative information, actively soliciting feedback to passively analyzing user behavior, text analysis to interviews, VoC data collection can run the gamut.

Analysis 423
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

This article offers a comprehensive guide on how to analyze survey results efficiently, covering everything from the basics to advanced techniques, and provides actionable solutions to common challenges in customer feedback analysis faced by businesses today.

Analysis 208
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Qualitative Feedback: Examples, Types & Analysis

Thematic

Thus, feedback collection and analysis help adapt to changing customer needs and market dynamics. Why is feedback analysis crucial for any business? When customer feedback goes through the system of analysis and interpretation, it gets structured and coordinated. They learn how to enhance customer satisfaction.