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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. Customer feedback is a precious resource for understanding what’s effective and what needs improvement.

Analysis 208
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What Is Analysis of Variance (ANOVA)?

InMoment XI

For example, let’s say you did research on your customer base, and you wanted to determine if certain age groups bought your product more than others. One way to determine if there are statistical differences between groups is to do an analysis of variance also called ANOVA. What is analysis of variance?

Analysis 260
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Qualitative Feedback: Examples, Types & Analysis

Thematic

When customers share their thoughts and comments, the product team uses this information to make enhancements. Thus, feedback collection and analysis help adapt to changing customer needs and market dynamics. Why is feedback analysis crucial for any business? They learn how to enhance customer satisfaction.

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Thematic analysis: an overview

Thematic

One of the best approaches is to uncover themes in the data using thematic analysis. Thematic analysis is a systematic method of analyzing qualitative data. In this overview, we’ll break down the jargon, and explain how thematic analysis works. This is where thematic analysis comes in. What's a theme?

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, it holds immense potential to unveil customer sentiments, emotions, and expectations, which can significantly impact business decisions. Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights.

Analytics 488
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Customer Profitability Analysis

CustomerSuccessBox

What is Customer Profitability Analysis ? Customer Profitability is essentially a measure of how profitable a specific customer is. It compares how much revenue a particular customer generates with how much your company spends on acquiring or retaining that customer. Customer Service. Find the data.