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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

I have flown them for years, and I have millions of miles in rewards with a Diamond status. Most times, I don’t check other airlines when I need to go somewhere—that is, until my friend mentioned how he flies JetBlue business class for a lot less than Delta. The rewards program becomes part of the offer.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before. A low-frequency business would be an airline (for most people), or brands selling occasional purchases such as refrigerators, cars, laptops, shoes, gala dresses, etc.

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5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans. Did you know that something as simple as giving customers a head start on your rewards program can inspire loyalty? Use the Endowed Progress Effect.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Good or bad, social media massively amplifies the word-of-mouth effect. However, smart companies see this as an opportunity to create brand evangelists.

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How Important is Customer Service in Travel and Tourism?

Bold360

Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. Time and time again they top the list of airlines to which customers feel loyal. And when you look at their rewards scheme, it’s all about seeing the customers as individuals. Take a look at JetBlue.

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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

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