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American Airlines Creating Wi-Fi Friction

PeopleMetrics

At PeopleMetrics, we often talk about creating an easy, or “frictionless” experience. The reason is that a great customer experience is usually about solving a problem with as little customer effort as possible. Especially if that change can be perceived as more difficult by your customers. Let me explain.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Through Voice of the Customer (VoC) surveys and many other sources of customer feedback, it can seem like a game of whack-a-mole. Just fixing everything reported by customers is not necessarily the best way to proceed. But what about customer requests that, if implemented, would undermine the brand promise?

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. Enter something called customer lifetime value, or CLV for short. Prioritizing Action.

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5 Simple Ways to Conquer “Closed Loop” Feedback

Qualtrics

Collecting feedback from customers and employees is more important now than ever before. Simply collecting feedback, though, won’t make you successful. But there’s an important follow-on step: close the loop with customers. What does it mean to “close the loop” with customers? You have to take action.

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Great customer experiences don't happen by accident

Hello Customer

Good news because you can influence that perception by making improvements and showing your customers that you are doing something with their feedback. The 6 Pillars of Customer Experience But how can companies address that perception and improve their customer experience? That's good news and bad news."

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3 Good Reasons Clarabridge Won a CX Vendor Excellence Award

Clarabridge

The Clarabridge CX Suite helps companies understand and manage the customer experience. We offer social media management, to understand and use customer feedback over social channels. Our survey solution helps companies get targeted feedback. 2) Demonstrable results. 3) A winning vision.

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Why Customer Experience is a Marathon Full of Sprints

CX Journey

The real challenge comes in when rationalising outlay to improve the brand’s customer experience based solely on predictions of increased future revenue. To detect where this value lies, you must build your awareness on what matters to your customers in their experiences with you. The model ".uses