American Airlines Creating Wi-Fi Friction
PeopleMetrics
FEBRUARY 13, 2018
At PeopleMetrics, we often talk about creating an easy, or “frictionless” experience. The reason is that a great customer experience is usually about solving a problem with as little customer effort as possible. Listen to your customers! Let me explain. Photo by Javier Cañada on Unsplash. They won’t let you down.
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