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American Airlines Creating Wi-Fi Friction

PeopleMetrics

At PeopleMetrics, we often talk about creating an easy, or “frictionless” experience. The reason is that a great customer experience is usually about solving a problem with as little customer effort as possible. Listen to your customers! Let me explain. Photo by Javier Cañada on Unsplash. They won’t let you down.

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5 Top Customer Service Articles for the Week of September 16, 2019

ShepHyken

Delta Just Gave A Simple, Stunning Explanation For Why It’s Successful (And Why American Airlines Isn’t) by Chris Matyszczyk. My Comment: Full disclosure: I do most of my flying on American Airlines. Building a Robust Customer Experience Management Strategy: Lessons From Nike by Vandita Grover.

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Stop Focusing On Your Goals | Airline Makes It Right, But Not The Same Airline That Made It Wrong

The DiJulius Group

Accidents Happen A sleeping passenger, on an American Airlines flight, was suddenly awoken after an out of control, speeding beverage cart, smashed into him. The beverage cart, that was supposed to be safely latched & stowed in the first class galley for takeoff, somehow went rogue, got loose and flew down 30 feet, making it […].

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

These are the basics of delivering the promised experience and should be addressed. But what about customer requests that, if implemented, would undermine the brand promise? Say you fly on Southwest Airlines and don’t care for their A/B/C boarding scheme with no assigned seats. Some call it a “ cattle call.”

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

For example, in the airline industry, customers with the highest CLV are frequent fliers. These customers have spent the most in the past and are most likely to spend more in the future, so keeping them on good terms is key. There is little doubt that losing frequent flyers hurts more than losing an average customer.

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With customer experience design, functional is good. But don’t stop there – by Beth Richardson

ijgolding

We’ve all encountered these scenarios, where we’re left feeling a certain way by one supermarket/airline/store/bank and completely different by another. In scenario 1, the business understood this customer’s whole journey. Beth started out in internal communications, journalism, and knowledge management. So why the difference?

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5 Top Customer Service Articles for the Week of December 9, 2019

ShepHyken

How a customer service project is helping Southwest Airlines realise its 360-customer vision by Nadia Cameron. CMO) VP of customer support services talks through its latest customer technology transformation. 5 Ways Elite Brands Are Setting the New Standard for Customer Experience by Janelle Estes.