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What Is a Good Net Promoter Score

ProProfs Chat

Recommendations work like magic, especially when a customer recommends a company/brand to a friend, family & colleague. Brand loyalty and the likelihood of repeat and new sales can be measured through Net Promoter Score. You can read the blog , to learn more about the advantages of net promoter score to a company.

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eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

By 2015, eBay plans to establish PayPal as its own company to make my prophecy become reality. In the past when both of these companies partnered up, eBay was the bigger and faster-growing business model, while PayPal was its convenient service to handle payments. Airlines don’t either. It also grew revenues by 20% to $6.6

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. What’s behind it? In the U.S.,

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization. A key opportunity for companies to become stronger, more trusted, and more viable to customers is creation of branded experiences.