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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. Both brands offer the same functionality – a room with a bed, TV, bathroom, etc. Whether the customer drives a $25,000 Ford or a $250,000 Ferrari, if they are treated poorly, they aren’t coming back.

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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . If I had to book a flight on an airline, why would I choose one over another? That leaves airline schedules, seat availability, etc. That leaves airline schedules, seat availability, etc.

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How to use customer service training videos to improve your business

ViiBE Blog

What is a customer service training video? Some people are a natural fit for customer service. Still, not everyone has the knack for anticipating customer needs and maintaining a professional composure even in stressful scenarios. John has remained a loyal customer of a New York City optician since 1996.

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How to use customer service training videos to improve your business

ViiBE Blog

What is a customer service training video? Some people are a natural fit for customer service. Still, not everyone has the knack for anticipating customer needs and maintaining a professional composure even in stressful scenarios. John has remained a loyal customer of a New York City optician since 1996.

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Top 5 Customer Service & CX Articles for Week of March 11, 2024

ShepHyken

Seven Easy Ways to Make Your Customers Feel Valued by Rolling Stone Culture Council (Rolling Stone) As their business grows, it’s all too easy for business owners to get swept up in the numbers and forget that there are real people behind their profits. Is Customer Empowerment the New Customer Engagement?

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Invent Your Vocabulary to Emphasize Who You Are

ShepHyken

The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement. Philosophy created by Southwest Airlines in which Customers are treated honestly and fairly, and low fares actually stay low – no unexpected bag fees, change fees, or hidden fees. It’s a brand promise. That’s Trans fare ncy.

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5 Top Customer Service Articles for the Week of September 16, 2019

ShepHyken

Delta Just Gave A Simple, Stunning Explanation For Why It’s Successful (And Why American Airlines Isn’t) by Chris Matyszczyk. My Comment: Full disclosure: I do most of my flying on American Airlines. Building a Robust Customer Experience Management Strategy: Lessons From Nike by Vandita Grover.