Ford Versus Ferrari: A Lesson in Customer Experience?
ShepHyken
FEBRUARY 13, 2024
While both may appreciate a good customer experience, one wants a different product experience. Here’s another example. Both brands offer the same functionality – a room with a bed, TV, bathroom, etc. Whether the customer drives a $25,000 Ford or a $250,000 Ferrari, if they are treated poorly, they aren’t coming back.
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