Will Morning Shows Lose Advertisers Over Sexual Harassment Allegations?
QuestionPro Audience
DECEMBER 8, 2017
Network morning television is very important for advertisers, as it has a larger, younger audience than the other daytime TV news shows. Many advertisers bought commercials on these shows in advance at the upfronts, where the ad rates are based on guarantees of the audience that they will watch a particular show.
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