The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag
Optimove
MAY 7, 2020
In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. With the advertising world turning away from third-party data, maybe I was off by 7 years. With regards to the first, Chrome is not the only browser to block third party cookies.
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