Bulk emails are marketing tools that brands use to introduce themselves to their target audience and can help a business interact directly with potential customers when the right strategies are used. The emergence of different marketing channels with the rapid development of the digital marketing industry hasn’t prevented email marketing from remaining the most preferred customer interaction method worldwide. In fact, reports suggest that email communication is 40% more effective compared to social media when it comes to gaining new customers (McKinsey). In this article, we’ll talk about bulk email marketing and how companies and executives can use this method to help reach marketing targets.
What is Bulk Email Marketing?
Bulk emailing, as the name suggests, means sending the same email to more than one recipient simultaneously. This is done through programs prepared by code writers and developed with automatic mass mailing functions. Firms that frequently use the mass mailing method to reach their target audience get many benefits in terms of digital communication.
Bulk email marketing helps promote products and services, keeps consumers interested in the brand active, and helps get buyers’ feedback with surveys placed in the email. Thanks to email marketing, the loss of time caused by sending emails one by one is prevented, and the advantage of reaching many people simultaneously is beneficial. The investments in this area are quite high. The companies that succeed in attracting potential customers will make up for the time and presence they spend with mass emails and the customers they gain. It’s one of the email marketing methods with a high Return on Investment (ROI).
What Are the Types of Bulk Email Marketing?
The automatic messages that a company sends according to the characteristics of the audience it wants to reach also differ. These different types of bulk email marketing strategies are used to achieve different things. The following is a look at five types of bulk email marketing tactics and why they’re effective.
Promotional (Campaign) Emails
These are emails created to keep brand interest alive and attract new customers, such as promoting a campaign specific to the audience or talking about suitable promotions to potential customers. The content of the email has attachments, such as e-catalog and introduction documents, that the user is encouraged to download and review. In bulk email marketing, these emails can be highly beneficial.
Newsletters
One of the main purposes of newsletter emails is to inform the subscribers about developments regarding the brand. Events that are newsworthy for the brand, such as notifying updates of current services, announcing an upcoming event, or describing a finished event with its visuals, are shared with subscribers.
Lead Generation Emails
This type of bulk email marketing can attract prospective clients to the brand and is supported by attractive promotions to buy, targeting those not included on the customer list. Companies can develop a strategy suitable for potential customers based on existing customers’ expectations and positive feedback.
Marketing Automation Emails
These emails are used for triggering some predefined activities. Celebrating the current customer’s birthday, sending a thank you message to a customer who completed the order, or sending a reminder message for users who have added a product to their shopping cart but haven’t made a purchase are considered automatic marketing emails. ‘Welcome’ messages sent after acquiring a new customer are also considered under this category. Since bulk email marketing triggers can be sent according to the consumer’s specific interests within the specified time interval and at certain periods, this type of email facilitates the systematic management of customer loyalty. It’s an effective method to strengthen the social dynamic between the brand and the customer.
Automated Transaction Emails
These can be defined as notifications sent to the customer to prove that your digital services are functioning properly. Also known as marketing automation, these emails contain simple messages reinforcing brand trust. Appointments, order confirmation, updated information about orders, and emails that send codes for shipment tracking can be listed under this heading.
Why Do You Need Bulk Email Marketing?
Bulk email marketing has become an important part of any brand’s advertising, offering many different ways to better connect with its customers and leads.
- Expenses for promotional printing and photocopying, mailing, advertising, catalog publishing, etc., are reduced thanks to promotional mass mailings.
- Bulk email marketing is faster than traditional marketing methods and attracts larger audiences to the brand. If you can send out 500 emails instead of five, you’re reaching many more people and increasing your reach.
- Bulk email marketing increases brand recognition as consumers become more aware of who you’re and what you do. The simple reminder of an email can make all the difference and help consumers remember your offers if they’re on the hunt for a product or services you provide.
- Instant results can be drawn from user interaction and are used when creating prospective bulk email marketing strategies.
What are the Advantages of Bulk Email Marketing?
The biggest advantage of mass email marketing is the freedom to reach countless people simultaneously. If you’re not using this form of marketing, you run the risk of missing out on being able to communicate with a large portion of your audience. This leaves room for competitors to become the more favored brand for consumers to buy from. Here are a few of the other advantages of bulk email marketing:
- Even if there is only one customer list, your sent emails can be divided into unlimited small audiences and customized accordingly. This ensures sending more personalized emails while maintaining the advantage of using bulk processes to save time and money.
- Email marketing, one of the effective communication tools in the digital world, is an appropriate tool to use in conveying information since everyone has an email address. As emails are checked nearly every day and most people have their email addresses linked to their phones, bulk email marketing can be a great way to get in touch with your customers.
- Unlike primitive methods that require instant interaction, such as sales calls, sending emails gives the user the freedom to read the email wherever and whenever they want and to evaluate the information presented. Sales calls often don’t end well as the consumer will feel pressured and rushed. Giving them the time to read over the information you’ve provided offers a better experience for the consumer and has a bigger positive impact on your business.
- After the sent email reaches the recipient, the recipient finds this message significant and transmits it to their environment, contributing to the growth of the target audience without effort. As emails can be easily forwarded, this is a vital benefit when it comes to bulk email marketing.
- All feedback and outputs received as a result of mass mailing can be organized as reports and used as data in subsequent mailings. Collecting this data can help you further segment and structure your audience into different groups, helping to ensure that you provide them with the best and most relevant information.
How to Increase Email Subscribers?
One of the biggest issues with bulk email marketing is that you may struggle to create email lists as you need the addresses of your consumers to do this. Here are some tips for increasing email subscribers:
To Target Your Audience Consider SmartMessage
The most important factor determining an advertisement’s attractiveness is the leader’s discretion. The interests and needs of your target audience should determine the basis of the content you deliver to that audience. The right visuals, slogans, and the ability of the brand to reflect the potential of meeting the needs in its emails bring a positive increase in the number of subscribers. Contact us today for more information on how our team at SmartMessage can better target your audience through email marketing.
Value to the Lead
In the subscription forms, the lead should be transparent about which content and opportunities they can benefit from. No subscriber wants to receive high-frequency spam emails or SMS. At this point, it’s crucial to determine which messages the subscription covers and not to go beyond these limits.
Email Ethics
In your emails, you should pay attention to the way you address consumers, use clear and understandable sentences, and to the choice of words and images in order not to disrespect personal boundaries. To ensure that users click on your message, avoid using misleading and untrue headlines: This will reduce the likelihood of your emails being reported as spam and reduce subscription loss.
Timing
While several factors will affect timing, there is no single perfect time to send bulk emails, so knowing your audience and setting the timing according to this is vital. By knowing your customers well, you can determine when they’re reachable and shape the delivery time accordingly which will ultimately increase your opening rates.
Responsive Design
Since mobile devices are easier to access than others, mobile optimization of every mail designed in desktop view is also required. Shortening the subject line, reducing the size of the images and navigation buttons, etc., can be done for efficient mobile reach.
Deliverability
To increase brand credibility, maintaining contact and being easily reachable is critical. Most of the time, people find having a live person to support them more reassuring. Here are some ways to improve social interaction with your leads::
- A/B Tests: Prospective action should be taken according to the results by making A/B tests at a certain frequency, which is one of the most effective ways to collect user feedback.
- Chatbot: Chatbot is a software that provides one-to-one customer support to site visitors with automatic answers by artificial intelligence in the customer service department. Adding this software to your website gives visitors a chat where they can get online and instant support on frequently asked questions. It can also direct them to live support when in need.
- Subscription Offer: People subscribe to become more aware of the company, usually because they like the blogs written by the brand or they’re interested in the news provided by the company. To avoid missing out on this opportunity, you can put a subscription form on your blog page as well as on other visible pages, such as your homepage or on a pop-up.
- Social Media: Promoting on social networks, informing your followers about opportunities, and directing them to your website are the most effective ways to increase your subscribers.
Meet SmartMessage’s Bulk Email Marketing Solutions!
Bulk email is all about creating good quality content that can be distributed to your wider audience. The tools needed to enhance your bulk email marketing strategy include software to structure email lists, create subscription offers and create the content that will be sent out. For a team that knows exactly how to do this, be sure to contact SmartMessage. Our wide range of tools and software offers a business the perfect opportunity to begin or optimize email marketing tactics. Don’t hesitate to contact us for more information on how we can help your business.
