article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. In comparison to traditional marketing or advertising, CGC is an authentic and important part of a robust content strategy.

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Do you love CEM as much as we do? Personalization comes in all forms and shapes: targeted advertising, tailored solutions.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers. Do you love CEM as much as we do? Personalization comes in all forms and shapes: targeted advertising, tailored solutions.