Vision Critical

How to Use Customer Insight to Drive Business Growth

Vision Critical

In a landscape full of disruption, growing your business could take a backseat to hedging your risks. New competitors can sprout when you least expect it, and choosing a growth strategy that fits your business model can be risky.

Customer Experience as a Shared Service

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Without customers, a business doesn’t mean much. Therefore, customer voice and experience need to be front and center in every organization.

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3 Best Practices on Embracing the Hard Stuff from a Customer-Centric CEO

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How Canadian Tire and Salomon Achieve CX Success through Data Integration

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According to a recent Forrester report , “consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes.”. Customer Experience

The 2020 Community Trends Webinar Series

Speaker: Vanilla Forums

Is your community program up to the standards of 2020? Save your seat for this webinar series, and don't miss your chance hear from five of Vanilla Forums' community experts as they respond to your pressing questions and dive into some of the biggest community trends identified for 2020!

A Day in the Life of an Insight Community Manager

Vision Critical

Running an insight community is as much about attitude as it is aptitude. To succeed, a community manager needs to have a progressive mindset above all else and be constantly looking for ways to innovate and evolve the community program.

How to Use Your Sparq Insight Community for Your Design Sprint

Vision Critical

Product professionals are increasingly leveraging the design sprint process to expedite their innovation with reduced risk and investment. Best Practices Customer Insights Innovation Insight Communities

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Guiding Principles of Customer Advocacy

Vision Critical

As business and technology evolve, it’s vital that companies move from being business-driven, product-driven, or sales-driven to being customer-driven. Customers have more platforms on which to voice their opinions and share their experiences, positive or negative.

Beyond the Ruling: Active Consent Is More Than a Checkbox

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“Check this box to consent.” “To To opt out, uncheck this box.”. Customer Insights Security, Trust & Transparency

Why the retail apocalypse is really a renaissance, and what your company can do about it

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The retail apocalypse may just have to wait.

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Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

How to Be Customer-Centric in an Age Where Privacy Is Top of Mind

Vision Critical

In today’s day and age of GDPR and the California Consumer Privacy Act (CCPA) companies are facing a conundrum. How can we truly be customer-centric, driving our business based on our customers’ needs while respecting their privacy? The answer is simply consent data.

How to Show the Impact of Your Insight Community. and Scale It

Vision Critical

Recently I wrote about how planning for insights can help you be more customer-centric when informing your business with insights. With a plan in place to generate insight, many find this meets their goals.

How to Show the Impact of Your Insight Community. and Scale It

Vision Critical

Recently I wrote about how planning for insights can help you be more customer-centric when informing your business with insights. With a plan in place to generate insight, many find this meets their goals.

How to Use the Mechanics of Trust to Be a Competitive Disruptor

Vision Critical

Over the past decade, there has been a radical shift in the way that businesses connect to their customers. The vast amount of consumer information stored in customer insight data is key to creating a personalized customer experience.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

A Message from Our CEO, Ross Wainwright

Vision Critical

The past three weeks have been a whirlwind. I can't thank everyone enough for the warm reception I've received as the new CEO of Vision Critical. It is an honor to lead Vision Critical and be part of what will become an amazing growth story in the CXM market.

Regence Gets a 360 View to Improve Member Experience

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The foundation of an excellent healthcare experience is the ability to repeatedly connect with consumers and their families.

Uncovering the “why” delivers higher research ROI for CX leaders

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Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . It’s not enough to treat the symptoms of an illness—you need to understand the cause.

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7 Simple Ways to Get Repeatable, Consent-Based Feedback from Millennial Women

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Bustle Digital Group 's Trend Group team are experts in engaging Millennial and Gen Z women. The BDG Hive is an extension of their brand, so ensuring an exceptional experience through all interactions is paramount.

The Definitive Guide to Customer Education Metrics

As you build and scale your customer education program, the right data can help you identify patterns, make evidence-based decisions, and adapt strategy to meet business goals. In this eBook, Skilljar will share the data and metrics best practices that have helped their customers meet program goals and communicate business impact.

How to Use Customer Insights to Drive Revenue

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In most organizations, the market research or customer insight department is seen as a support pillar for multiple divisions and as a cost center. Customer Centricity

Is your brand customer first or do you just say that?

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We can all agree customers are critical to a brand’s profitability. Without them, there would be no brand. No business. No profits. You know they’re important. You know you should put them first.

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Not All Customer Data Are Created Equal: Why You Should Move Toward High-Quality Consent and Declared Data

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With new privacy regulations and a greater public awareness of online privacy rights, we marketers have had a fire lit under us. We must be more careful and thoughtful than ever when deciding how to access and utilize customer data.

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A Single Customer Experience Prediction for 2019

Vision Critical

In 2018, Experience Management (XM) arrived. Customer centricity is now a long-term, strategic imperative at the executive level.

Your Complete Customer Engagement Handbook

Transform your contact center to build relationships with your customers that will last a lifetime.

DMPs, CRMs & CDPs. What Are They & Why Should You Care?

Vision Critical

There are so many acronyms in the software space and this can make it difficult to know what DMPS, CRMS, and CDPs really are, why an organization may have one or all of them, and the impact these systems can have in relation to infusing customer insights into your organization.

Stakeholder Hubs: The Best Way to Share Insights with Stakeholders

Vision Critical

Recently, our Director of Professional Services, Lisa Ketola, shared some information about a #newMR webinar she attended about the best way to share insights with stakeholders.

Building Consumer Trust Is a Company-Wide Responsibility

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This has been an extraordinarily bright few months for our Vision Critical business.

Is Your Organization Insights Driven? Here’s How to Find Out

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Do you think your organization is customer driven? Here are some simple questions to ask yourself to find out: Customer Centricity

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How to Create an Exceptional Customer Experience

Learn 5 actions your organization can take right now to improve the customer experience.

Customer Data Shows the “What,” While Customer Insights Reveal the “Why”

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Big data is big business. Enterprises are spending billions on big data. They’ve been using it to drive decision making for years now. But executives are realizing that this type of transactional customer data isn’t enough. Customer Centricity Customer Insights

Product Managers: Your Current Sources of Data and Insight Are Failing You

Vision Critical

According to data from the McKinsey Global Institute , only one product idea out of seven will yield a successful product. Innovation

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How to Earn the Right to Ask for Ongoing Customer Feedback

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“How do you keep people engaged when you’re collecting ongoing insight?” is a common question we get asked.

The Evolution of Customer Advocacy at VMware, Inc.

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Introducing the voice of the customer into every facet of VMware’s business is one of the most profound and exciting opportunities of my career. My team’s mission is to ignite systemic business improvements across VMware to maximize the customer (and partner, and employee) experience.

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Straight Talk about Security, Compliance and Reliability in Cloud Communications

The risk is real - every organization recognizes the consequences of inadequate security, compliance and reliability in communications systems. Data breaches make headlines and privacy violations put companies at legal risk, not to mention the very real revenue costs of downtime. In this report, 8x8 shares how they secure data across every step of their communications system - and how you can easily comply with tightening regulations.

The Top 10 Sparq Enhancements of 2019

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Over the past 15+ years of working for software companies of all sizes and serving many different markets, I’ve noticed a few constants.

How to Use Consent to Build Trust with Your Customers

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As customer insights have become an integral tenet of business, it’s been ingrained in some that the data itself is the single most important currency of business. But like most dogma, that concept is fundamentally flawed.

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Why MaxDiff Isn’t the Method You Want

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Wondering how to determine what's most important when it comes to your offering? Best Practices

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How to Keep Members Engaged & Excited about Your Member Hub

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Craig Troop, Deputy Director of Research, and Carol Powanda, Research Analyst at the Pennsylvania Lottery share these tips based on their experience leading the PA Lottery Insiders insight community.

Customer Experience Management: A 3-Legged Stool

In today's business world we know that customer experience management has a huge impact on satisfaction levels, customer loyalty, and even profit. But there's more to it than just customer service - learn more about the 3 legs of CEM.