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How to Create a Local SEO Strategy for B2C Companies

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This article is written by Holly Rollins. Holly is the president and owner of 10x digital. She has more than 20 years experience in marketing, public relations, digital marketing and content marketing.

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How to Manage Seamless, Eat24, and GrubHub Reviews

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The food delivery industry is booming. Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S.

5 Customer Satisfaction Metrics You Need to Track

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Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth.

How to Respond to Google Reviews

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Businesses need to learn how to respond to Google reviews to make the most out of their Google listings. The ways reviews are managed can have a major impact on a listing because of Google’s popularity with customers. A survey showed that 63.6

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. and U.K. about their digital customer communication strategies. Read the report to find out what was uncovered.

3 Tips for Senior Care Reputation Management and Employee Branding

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The use of senior care reputation management is crucial in the industry. More Baby Boomers are retiring and their children look online first to find the best care available.

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What is Employee Branding? And Why Does Your Company Need It?

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You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point.

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Why Going to a Baseball Stadium Is About More Than The Game

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Fans expect more than a win when they go to a baseball game, and that is evident when it comes to the New York Yankees. While the Yankees are one of the most successful sports franchises in history, Yankee stadium is rated No. 26 out of the 30 baseball stadiums in Major League Baseball.

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Which Customer Experience Tools Can Boost Your Strategy?

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Managing the customer experience (CX) has become a top priority for many of today’s business organizations.

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Why Businesses Need Social Media

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This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn , or reach out with any questions, comments, or concerns at kristen@clutch.co or 202-840-6690.

5 Franchise Marketing Strategies to Drive Revenue

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Franchise marketing in today’s digital world can be challenging and complex.

How to Optimize CX Through the Voice of the Customer

Speaker: Faith Adams, Analyst at Forrester

Join Intouch Insight and special guest, Faith Adams with Forrester Research, on November 8 at 1 PM EST and learn how you can act on VoC data

Five Tips to Improve Your Facebook Business Page

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Managing a Facebook business Page might seem easy, but you’ll need to work hard to attract, engage with, and retain followers on your Page. Research shows that 32 percent of users follow a brand on Facebook. That amounts to about 476 million daily users.

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Making Sense of Facebook Page Analytics

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Taking advantage of the analytics available for your Facebook business Page is necessary for a business to succeed in today’s digital landscape. Without it, a business can’t gauge the full effect of its content.

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The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews

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This article was written by Vivek Patel, who works as a Local Search Specialist for E2M, a content marketing agency based in San Diego that specializes in content strategy, creation, promotion, and SEO for domestic and overseas clients. You can find Vivek on Twitter @vivekrpatel.

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How to Use Ads for Your Facebook Business Page

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Even with high-quality content like posts, photos , and videos , you might still need to use ads to bring more people to a business’ Facebook Page. Ads might seem overly intrusive, but there are many ways to camouflage a promoted Page or content throughout the Facebook user experience.

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Learn to Upload Photos to Your Facebook Business Page

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Part of attracting customers to a brand new Facebook business Page involves uploading photos, which makes the phrase “a picture is worth a thousand words” ring true, especially when it comes to social media. Images are a crucial part of a business’ marketing strategy on Facebook.

The Essentials to Scaling Your Customer Success Program

Most tech companies start with a barebone customer success ‘program’ that is reactive. As revenue grows and the go-to-market strategy is identified, founders quickly realize they need a proactive program that goes beyond basic customer services. By now the team may have a CRM program to manage customers and a basic set of steps they put the customer through. This simply isn’t enough to grow your customer relationships to their full potential value. You need a customer success program to grow quickly and to serve many through scale. This is where the right people, processes and technology come into play. Join Emilia D’Anzica, a customer success and engagement strategist, as she walks you through customer success essentials to consider as you grow your company and customer success team. During this webinar, you will learn core pillars of customer success by: Putting yourself in your customer’s shoes. Shifting your strategy to a Growth mindset. Building a scalable customer success framework. You'll walk away with actionable steps for you and your team to leverage immediately. When: November 14th at 11AM PT (2PM ET, 7PM GMT)

The Guide to Facebook Business Page Reviews with Facebook Business Manager

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Facebook Page reviews have the power to bring more customers for any business. In fact, Facebook is one of the top five sites that consumers check before they visit a business.

The Ultimate Guide to the Voice of the Customer

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Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention.

5 Main Reasons Why You Should Encourage Customers to Review Your Business

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One of the most effective ways to build and improve your online business reputation is to get more and better online reviews. Reviews, after all, are a powerful marketing weapon — and an important research tool for consumers on their path to purchase.

How to Create Video for a Facebook Business Page

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Photos are great for your Facebook business page , but so is creating and uploading video content. In fact, it’s one of the most popular things to do on the website. Facebook users accumulate about 100 million hours of watch time every day.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.

The 3 Social Media Marketing Metrics that Affect Revenue

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What Are Social Media Marketing Metrics? Social media marketing metrics are numerical scores, data points, or statistics that summarize and give insights into your business’ social media marketing performance.

How to Create and Use a Google Reviews Link

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One of the most effective ways to improve your search ranking on Google is to get more and better online reviews with the help of a Google reviews link. Google reviews can increase a business’ online reputation and attract more customers.

How to Track Google Reviews

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Tracking Google reviews are a top priority for any business. A survey revealed that 63.6 percent of consumers are likely to check online reviews of a business on Google before they visit.

Why Healthcare Organizations Should Focus on the Consumer

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The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health.

How Retailers Can Drive CX Excellence Through Store-Level Execution

Speaker: Jere Matthews, VP, Operations at Rutter's

Join Intouch Insight and Rutter's on October 25 at 2pm EST to learn how one of America's favorite convenience stores delivers on their brand promise.

What is Review Generation?

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Review generation is the process of getting more customer reviews on your business locations’ online review pages on sites like Google, Facebook, TripAdvisor, and Yelp. This can be done by: Sending emails to customers asking them to leave reviews for your business.

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9 Examples of Great Word-of-Mouth Marketing

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For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends.

The 23 Hotel Review Sites You Should Monitor

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Hotel review sites are one of the most important sources of customers in the hospitality industry. Research shows that 78 percent of consumers use online reviews to compare hotels before placing a reservation.

6 Social Media Marketing Ideas for Healthcare

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Social Media Marketing for Healthcare. Social media marketing can help healthcare organizations and marketers engage with patients, promote new relationships, and improve the reputation and credibility of doctors.

The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.

How to Manage Multiple Facebook Pages with Facebook Business Manager

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Social media teams should learn how to manage multiple Facebook Pages with Facebook Business Manager because of its ease of use. With Facebook’s management platform, you can set up a efficient system for your business Pages where you can manage all your locations pages through one brand page.

Build a Strategy From Your Customer Insight and Action Platform

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The Rise of the Customer Insight and Action Platform.

How to Claim a Facebook Business Page with Facebook Business Manager

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Learning how to claim a Facebook business Page is crucial for any business. A Page can make it easy for those already on Facebook to easily reach the business, learn more about its products or services, and read their Facebook reviews. Creating a Page also increases a business’ overall exposure.

5 Undeniable Ways Online Reviews Affect Local Search

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Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

How to Delete a Facebook Business Page Using Facebook Business Manager

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Deleting a Facebook Business Page. One of the most popular and widely used marketing must-haves today is a Facebook Business Page.

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How to Delete a Facebook Business Page Using Facebook Business Manager

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Deleting a Facebook Business Page. One of the most popular and widely used marketing must-haves today is a Facebook Business Page.

ROI 65

How to Add Video to Google My Business

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Owners and managers can add video to Google My Business (GMB) to help their listing stand out in search results. Google’s research showed that 50 percent of users will look at videos related to a product or service before they even visit the store.

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The Guide to Claiming and Optimizing on Zomato Business

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Succeeding in the restaurant industry requires a boost in online presence, which is why it’s important to list your establishment on Zomato Business. The dining-focused website lists over one million restaurants in 10,000 cities and across 24 countries.

Your Complete Customer Engagement Handbook

Transform your contact center to build relationships with your customers that will last a lifetime.