How to Create a Local SEO Strategy for B2C Companies


This article is written by Holly Rollins. Holly is the president and owner of 10x digital. She has more than 20 years experience in marketing, public relations, digital marketing and content marketing.

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Showcase Your Reviews with Amplify from ReviewTrackers


Amplify , the new review widget suite from ReviewTrackers, displays all or a curated set of customer reviews on your website to increase conversions and boost your site’s SEO performance.

How to Manage Seamless, Eat24, and GrubHub Reviews


The food delivery industry is booming. Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S.

5 Customer Satisfaction Metrics You Need to Track


Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

3 Tips for Senior Care Reputation Management and Employee Branding


The use of senior care reputation management is crucial in the industry. More Baby Boomers are retiring and their children look online first to find the best care available.

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How to Respond to Google Reviews


Businesses need to learn how to respond to Google reviews to make the most out of their Google listings. The ways reviews are managed can have a major impact on a listing because of Google’s popularity with customers. A survey showed that 63.6

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Why Going to a Baseball Stadium Is About More Than The Game


Fans expect more than a win when they go to a baseball game, and that is evident when it comes to the New York Yankees. While the Yankees are one of the most successful sports franchises in history, Yankee stadium is rated No. 26 out of the 30 baseball stadiums in Major League Baseball.

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Why Businesses Need Social Media


This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn , or reach out with any questions, comments, or concerns at or 202-840-6690.

Which Customer Experience Tools Can Boost Your Strategy?


Managing the customer experience (CX) has become a top priority for many of today’s business organizations.

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Artificial Intelligence and the Customer Experience

There's no denying that Artificial Intelligence is popping up everywhere in consumers' daily lives. But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done. This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business.

Google Review Not Showing Up? Here’s Why.


Chances are that your listing isn’t the only one that suffers from Google reviews not showing up. There isn’t one solution to this issue. However, we managed to find some solutions that could explain the sudden disappearance of a few Google reviews. Google My Business Listing Issues.

5 Franchise Marketing Strategies to Drive Revenue


Franchise marketing in today’s digital world can be challenging and complex.

The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews


This article was written by Vivek Patel, who works as a Local Search Specialist for E2M, a content marketing agency based in San Diego that specializes in content strategy, creation, promotion, and SEO for domestic and overseas clients. You can find Vivek on Twitter @vivekrpatel.

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An Overview of the Yelp API


Image courtesy of Yelp. The data of over 50 million Yelp business listings isn’t just available on the Yelp website or app; it can also be available through an API — although Yelp restricts some access.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

How to Incorporate Online Reviews on Your Business Website the Right Way


Everyone knows that having rave reviews helps your business stand out on review sites like Google, Facebook, and Yelp, but embedding reviews on your own site can also improve SEO performance and increase conversion rates.

How to Use a Google Reviews Widget


Google Reviews Widgets. Google reviews widgets, available in various shapes and sizes, enable you to embed or display online reviews from your Google business listing on your own website. Using widgets to display a business’ Google reviews has become a go-to strategy for today’s marketers.

Everything You Need to Know About Fake Yelp Reviews


Some businesses try to take advantage of fake Yelp reviews in order to enhance their Yelp listing’s reputation and exposure. This is a bad idea.

How to Claim Your Yelp Business Page


Why Claim Your Yelp Business Page? Founded in 2004, San Francisco-based Yelp has collected approximately 171 million crowd-sourced reviews of businesses in a wide range of categories, from restaurants and hotels to dentists, boutiques, and mechanics.

How to Optimize CX Through the Voice of the Customer

Speaker: Faith Adams, Analyst at Forrester

Join Intouch Insight and special guest, Faith Adams with Forrester Research, on November 8 at 1 PM EST and learn how you can act on VoC data

Utilizing Surveys and Reviews as Customer Feedback Tools


Research shows that 86 percent of customers will pay more for great customer experience, and the data from reviews and surveys will be the building blocks to help you get to that higher level of customer experience.

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The Guide to Facebook Business Page Reviews with Facebook Business Manager


Facebook Page reviews have the power to bring more customers for any business. In fact, Facebook is one of the top five sites that consumers check before they visit a business.

5 Main Reasons Why You Should Encourage Customers to Review Your Business


One of the most effective ways to build and improve your online business reputation is to get more and better online reviews. Reviews, after all, are a powerful marketing weapon — and an important research tool for consumers on their path to purchase.

How to Track Yelp Reviews


Why Track Yelp Reviews? Depending on what they say, Yelp reviews about your business can bring customers in or scare them away. According to Nielsen : 74 percent of the consumers searching online for a local business turn to review sites like Yelp.

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. and U.K. about their digital customer communication strategies. Read the report to find out what was uncovered.

Why Healthcare Organizations Should Focus on the Consumer


The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health.

Yelp Factsheet: Stats Your Business Need to Know


Facts and Figures About Yelp. Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior.

What is Review Generation?


Review generation is the process of getting more customer reviews on your business locations’ online review pages on sites like Google, Facebook, TripAdvisor, and Yelp. This can be done by: Sending emails to customers asking them to leave reviews for your business.

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Five Tips to Improve Your Facebook Business Page


Managing a Facebook business Page might seem easy, but you’ll need to work hard to attract, engage with, and retain followers on your Page. Research shows that 32 percent of users follow a brand on Facebook. That amounts to about 476 million daily users.

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How Retailers Can Drive CX Excellence Through Store-Level Execution

Speaker: Jere Matthews, VP, Operations at Rutter's

Join Intouch Insight and Rutter's on October 25 at 2pm EST to learn how one of America's favorite convenience stores delivers on their brand promise.

Everything You Need to Know About Facebook Local Awareness Ads


What are Facebook Local Awareness Ads? Facebook is a great tool for businesses to reach people. But to achieve marketing success on the site, you have to do more than just set up or claim your Facebook business Page.

The Ultimate Guide to the Voice of the Customer


Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention.

Local SEO Ranking Factors to Push You to the Top of Search Results


The Importance of Local Search. Whether you’re running a brick-and-mortar business or managing a national brand with hundreds of locations, you can’t deny the impact that local search has made on marketing.

The Business Owner’s Manual to Google Local Guides


Google Local Guides aren’t your average Google user. In a nutshell, Google Local Guides are power users for Google Reviews. Users who sign up and contribute to the program are rewarded with “Google Local Guide” status.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.

5 Undeniable Ways Online Reviews Affect Local Search


Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation.

The Business Owner’s Guide to Yelp Transaction Platform


What is Yelp Transaction Platform? Yelp’s Transaction Platform is a feature that enables users to make direct business transactions like bookings, delivery, and pickup directly though Yelp.

How to Add Menus to Your Facebook Business Page with Facebook Business Manager


Most restaurants include menus on their Yelp listings, but you can also do the same thing on your Facebook Page. You can do this through one of two methods: Use a Facebook account that either manages an individual Page or through Facebook Business Manager. Uploading the menu through SinglePlatform.

Yelp Consumer Infographics Worth Reading


The relationship between Yelp and consumer behavior is obvious, and there are plenty of research infographics to back up the claim. These infographics show how Yelp influences everything from local purchases to holiday shopping.

The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.