How to Create a Local SEO Strategy for B2C Companies


This article is written by Holly Rollins. Holly is the president and owner of 10x digital. She has more than 20 years experience in marketing, public relations, digital marketing and content marketing.

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Restaurant Review Sites: The Ultimate Guide


The Rise of Restaurant Review Websites. Managing restaurant reviews? So you should. In today’s age, diners can quickly become online critics.

How to Manage Seamless, Eat24, and GrubHub Reviews


The food delivery industry is booming. Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S.

5 Customer Satisfaction Metrics You Need to Track


Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

3 Tips for Senior Care Reputation Management and Employee Branding


The use of senior care reputation management is crucial in the industry. More Baby Boomers are retiring and their children look online first to find the best care available.

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What is Employee Branding? And Why Does Your Company Need It?


You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point.

How To Claim Your Business On TripAdvisor


Why Claim Your Business on TripAdvisor? Travel website TripAdvisor is a great platform for hotels, accommodations, restaurants, and other travel-related businesses to connect with customers.

Why Going to a Baseball Stadium Is About More Than The Game


Fans expect more than a win when they go to a baseball game, and that is evident when it comes to the New York Yankees. While the Yankees are one of the most successful sports franchises in history, Yankee stadium is rated No. 26 out of the 30 baseball stadiums in Major League Baseball.

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How to Improve the Customer Experience in Banking


Customer experience is growing steadily as a top priority in the banking industry. Computer Services surveyed more than 160 bank executives in 2017 and 55 percent of that group said they planned to put more money into “customer experience initiatives.”

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Respond to Google Reviews


Businesses need to learn how to respond to Google reviews to make the most out of their Google listings. The ways reviews are managed can have a major impact on a listing because of Google’s popularity with customers. A survey showed that 63.6

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Keep an Eye on Rival Brands with Competitors Report from ReviewTrackers


ReviewTrackers’ new Competitors Report allows you to keep a close eye on your competition’s reviews, star ratings, and overall reputation, which gives you the insights you need to stand out in competitive local and regional markets. This type of competitive insight is vital for any group.

Why Businesses Need Social Media


This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn , or reach out with any questions, comments, or concerns at or 202-840-6690.

Your Guide to the TripAdvisor Owner App


Download the TripAdvisor Owner App. Travel website TripAdvisor serves as a great platform for hospitality businesses looking to connect with travelers. According to research: TripAdvisor lists more than 8.1 million accommodations, airlines, experiences, and restaurants.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

The Definitive Guide to Restaurant Reputation Management


Restaurant reputation management can mean the difference between a packed house or a slow Friday night with empty tables and no one on the waitlist. Cultivating a positive online reputation helps you stand out among local competitors.

Showcase Your Reviews with Amplify from ReviewTrackers


Amplify , the new review widget suite from ReviewTrackers, displays all or a curated set of customer reviews on your website to increase conversions and boost your site’s SEO performance.

Understanding the Customer Journey in Banking


The Importance of Customer Journey in Banking. There is so much disruption going on in the world of banking and financial services. After a decade of having to deal with serious trust issues and thin margins, banks today continue to face a mix of challenges. Regulation. Reputation issues.

Which Customer Experience Tools Can Boost Your Strategy?


Managing the customer experience (CX) has become a top priority for many of today’s business organizations.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

Customer Acquisition in Banking: 6 Tactics You Can Implement Right Now


Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers?

The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews


This article was written by Vivek Patel, who works as a Local Search Specialist for E2M, a content marketing agency based in San Diego that specializes in content strategy, creation, promotion, and SEO for domestic and overseas clients. You can find Vivek on Twitter @vivekrpatel.

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Social Media Marketing for Restaurants: 10 Tips and Tricks to Attract More Diners


Social Media Marketing for Restaurants. More consumers than ever are discovering great restaurants through social media. It therefore makes sense that a growing number of restaurants are integrating social media into their restaurant marketing strategy.

What is TripAdvisor Questions and Answers?


What is TripAdvisor Questions and Answers? More than ever, travelers like to research about places before finalizing their plans. They make price comparisons. They check online reviews. They look for information on social media sites.

The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

ReviewTrackers Now Available on Zapier for Easier Integrations


Using ReviewTrackers for your business just got easier. We’re happy to announce that ReviewTrackers is now available on Zapier !

5 Franchise Marketing Strategies to Drive Revenue


Franchise marketing in today’s digital world can be challenging and complex.

3 Major Ways to Improve the Customer Experience at Restaurants


The dining scene is more competitive than ever, which makes it vital to improve the customer experience at restaurants. A better customer experience means a higher customer retention rate.

Can You Remove a TripAdvisor Review?


For a variety of reasons, businesses want to remove a TripAdvisor review from their TripAdvisor business page. This could be because the review is inaccurate of the experience or because it can easily detract potential customers from visiting.

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

How to Incorporate Online Reviews on Your Business Website the Right Way


Everyone knows that having rave reviews helps your business stand out on review sites like Google, Facebook, and Yelp, but embedding reviews on your own site can also improve SEO performance and increase conversion rates.

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Healthcare Consumerism: A Guide


The Guide to Reputation Management on TripAdvisor


A 2018 study from TripAdvisor revealed that an overwhelming 97 percent of respondents see online reputation management as important to their business. However, many TripAdvisor business listing managers are still lost in the dark when it comes to creating an effective reputation management strategy.

Insurance SEO: Quick Start Guide


Insurance SEO: Why Optimize for Search? Search engine optimization (SEO) is an essential component of any successful online marketing strategy.

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. and U.K. about their digital customer communication strategies. Read the report to find out what was uncovered.

The Impact of Restaurant Star Ratings on Diners


Research on Restaurant Star Ratings. How do restaurant star ratings impact the ability of a restaurant to attract diners? Like restaurant and food industry executives, we at ReviewTrackers were also curious to find out. So, over the course of 3 weeks, we conducted a survey in which we asked over 500 Internet users of various backgrounds, ages 25 to 50 years old, “Would you eat at a restaurant with a 3-star overall rating (on a 5-point scale) on a review website?”.