3 Tips for Senior Care Reputation Management and Employee Branding


The use of senior care reputation management is crucial in the industry. More Baby Boomers are retiring and their children look online first to find the best care available.

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How to Create a Local SEO Strategy for B2C Companies


This article is written by Holly Rollins. Holly is the president and owner of 10x digital. She has more than 20 years experience in marketing, public relations, digital marketing and content marketing.

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5 Customer Satisfaction Metrics You Need to Track


Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth.

How to Manage Seamless, Eat24, and GrubHub Reviews


The food delivery industry is booming. Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S.

Onwards and Cloudwards! Explore your options for moving towards the cloud

Hear from independent research analyst Jon Arnold and our very own Barbara Gonzalez, VP of Global Business Consulting, on this topic as they discuss the forces driving the move to the cloud and the options for businesses when change becomes mandatory.

What is Employee Branding? And Why Does Your Company Need It?


You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point.

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Which Customer Experience Tools Can Boost Your Strategy?


Managing the customer experience (CX) has become a top priority for many of today’s business organizations.

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5 Franchise Marketing Strategies to Drive Revenue


Franchise marketing in today’s digital world can be challenging and complex.

The Ultimate Guide to the Voice of the Customer


Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention.

Why Businesses Need Social Media


This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn , or reach out with any questions, comments, or concerns at or 202-840-6690.

9 Examples of Great Word-of-Mouth Marketing


For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends.

Your Complete Customer Engagement Handbook

Transform your contact center to build relationships with your customers that will last a lifetime.

Google Clarifies Benefits of Third Party Reviews on Websites


Many websites feature embedded third party reviews from sites like Yelp, Google, and Facebook, and they’re placed on specific pages such as a business’s location page. But according to Google’s senior webmaster trends analyst, those reviews don’t help increase the rank of the page.

Here’s How to Get the Most Out of Your Apartment Ratings Manager Center


The Apartment Ratings Manager Center is more than just another way to claim and manage property listings. If managed correctly, you can use it to interact with residents and find ways to improve the living experience. Apartment Ratings is also a great way to attract new residents to your property.

The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews


This article was written by Vivek Patel, who works as a Local Search Specialist for E2M, a content marketing agency based in San Diego that specializes in content strategy, creation, promotion, and SEO for domestic and overseas clients. You can find Vivek on Twitter @vivekrpatel.

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Why Your Business Needs to Focus on Consumer Insights


Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities.

The Guide to Claiming and Optimizing on Zomato Business


Succeeding in the restaurant industry requires a boost in online presence, which is why it’s important to list your establishment on Zomato Business. The dining-focused website lists over one million restaurants in 10,000 cities and across 24 countries.

How to Create an Exceptional Customer Experience

Learn 5 actions your organization can take right now to improve the customer experience.

6 Social Media Marketing Ideas for Healthcare


Social Media Marketing for Healthcare. Social media marketing can help healthcare organizations and marketers engage with patients, promote new relationships, and improve the reputation and credibility of doctors.

The 23 Hotel Review Sites You Should Monitor


Hotel review sites are one of the most important sources of customers in the hospitality industry. Research shows that 78 percent of consumers use online reviews to compare hotels before placing a reservation.

5 Main Reasons Why You Should Encourage Customers to Review Your Business


One of the most effective ways to build and improve your online business reputation is to get more and better online reviews. Reviews, after all, are a powerful marketing weapon — and an important research tool for consumers on their path to purchase.

The 3 Social Media Marketing Metrics that Affect Revenue


What Are Social Media Marketing Metrics? Social media marketing metrics are numerical scores, data points, or statistics that summarize and give insights into your business’ social media marketing performance.

The Ten Commandments of Customer Service

This cheat sheet covers ten fundamentals of customer service to help your business excel.

How to Claim Your Glassdoor Business Page


There’s never been a more important time to claim your Glassdoor business page and manage your company’s employer brand. There are two reasons why this is the case. First, there’s an historic labor shortage – meaning there’s never been a more competitive time to hire the right talent.

How to Manage Vitals Reviews


A positive online presence for healthcare professionals is a must, which makes it critical to manage Vitals reviews. features over 1 million doctors in its database along with 165,000 facilities.

What is Review Generation?


Review generation is the process of getting more customer reviews on your business locations’ online review pages on sites like Google, Facebook, TripAdvisor, and Yelp. This can be done by: Sending emails to customers asking them to leave reviews for your business.

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The Business Page Owner’s Guide to the New Facebook Recommendations


Earlier this month, Facebook rolled out a series of visual changes and feature tweaks to local business Pages. A major part of Facebook’s latest update is the departure from traditional customer reviews and ratings and the introduction of “Recommendations.”. Facebook Recommendations.

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity.

Why Healthcare Organizations Should Focus on the Consumer


The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health.

How to Find the Right Reputation Marketing Company


Finding the Right Reputation Marketing Company. How consumers perceive your brand — and what your own customers publicly say about you — can have a big impact on your business reputation.

5 Undeniable Ways Online Reviews Affect Local Search


Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation.

4 Winning Patient Acquisition Strategies for Healthcare Marketers


There is a vital shift happening right now in healthcare marketing and patient acquisition. Consumer expectations have changed, and the old fee-for-service and fix-what’s-broken approach is no longer enough.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones.

How to Claim and Manage Your OpenTable Business


Having an OpenTable business profile is a no-brainer choice for restaurants that require reservations. The San Francisco-based website lists over 40,000 restaurants worldwide and 21 million monthly users find a new place to eat thanks to the OpenTable platform.

9 Local Marketing Strategies You Can Do at Scale


The right local marketing strategy can help your business drive foot traffic and awareness in specific locations or regions. But it involves more than just stuffing your pages and descriptions with location-specific keywords then calling it a day.

Social Media Marketing For Insurance: Dos and Don’ts


Social media marketing for insurance is experiencing major growth. According to a report by consultancy firm ITDS, 100 percent of 20 major global insurers are active on Facebook. 100 percent are also active on LinkedIn and YouTube. 95 percent are active on Twitter and 75 percent are using Instagram.

What Are the SEO Benefits of Reputation Management?


What are the SEO benefits of reputation management? It may be plain to see how online reputation management efforts can affect the ways consumers perceive your company or brand.

Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?

How Mobile is Transforming the Customer Experience


These days, it’s hard to imagine how we ever got along without smartphones. Calculators, road maps, databases, photo albums, and even credit cards can all live in a single space the size of our hand.

How Zocdoc Reviews Can Help You Connect with Patients


The growing number of healthcare review platforms like Zocdoc gives medical practices an online presence. With Zocdoc reviews, doctors can gain new patients and increase their reputation. Having an online footprint is essential, especially in the healthcare industry.

Understanding the Divide Between How Online Shoppers Use and Write Reviews


This article is by Michelle Delgado. Michelle is a Content Developer and Marketer at Clutch , a B2B ratings and reviews firm based in Washington DC. Her research focuses on website builders, web design, and app development.

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What is Reputation Marketing Software?


What is Reputation Marketing Software? Reputation marketing software equips companies with the tools and technology needed to track, manage, and analyze online activity, enabling them to listen and respond to customer feedback as well as positively influence online brand reputation.

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement