QuestionPro Audience

Is there place for automation in Market Research?

QuestionPro Audience

Better, more straightforward, faster is the mantra most businesses follow to achieve their organizational goals. Automation is the control of processes or machines with the use of technology, computer software, and algorithms.

Rescued animals, animal shelters and pet ownership

QuestionPro Audience

How many times have you seen somebody advertise on social media about putting their pet(s) up for adoption? Initially, the excitement of getting a puppy or a kitten home knows no bounds.

Now purchase sample directly from QuestionPro in THREE easy steps

QuestionPro Audience

“Time is money.” – Benjamin Franklin. When it comes to market research, time is of the essence as it helps to provide a distinct direction and lays the roadmap to quick decision making.

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Vuzix today announced they’ll be unveiling their latest smartglasses at this year’s CES in Las Vegas.

Redefining Customer Experience Metrics for Better Performance

Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum

Join us for this insightful webinar with Lynn Hunsaker, Chief Customer Officer of ClearAction, who will show you how to zero-in on true leading indicators and describe how to connect business results metrics with employees’ workflow metrics.

IT panel research

QuestionPro Audience

What is an online panel? An online panel is an online group of pre-selected people that are both interested and willing to participate in a market research study, online focus groups, online surveys , etc.

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7 risks of a bad research sample

QuestionPro Audience

The purpose of customer research is to develop new knowledge about the market. In order to do this, surveys must be designed to gather accurate, reliable data about customer preferences, from the right research sample. Then, the collected data are analyzed to produce new insights.

Survey 195

10 reasons why businesses enjoy the benefits of test marketing

QuestionPro Audience

Test marketing is defined as a strategy used by companies to check the viability of their new product or a marketing campaign before it is being launched in the market on a large scale. It is used across the business world to find out what consumers want and need in their everyday lives.

How #socialmedia is changing the marketing landscape

QuestionPro Audience

Social networking and social media are no longer in their infancy. As these platforms keep on developing quickly, they become significant bits of the online design and experience that reshape how brands engage with their consumers.

The #Metoo Movement Through A Different Lens

QuestionPro Audience

#MeToo is arguably the most impactful and publicized movement in recent times. It has brought down kings and made new queens who wear thorny crowns of past trauma. It has radically changed pop culture dialogue while deconstructing rules of interpersonal engagement in all mediums.

Study 227

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

9 tips to target the right respondents for an online survey

QuestionPro Audience

What does targeting the right respondents for an online survey mean? Fifteen years ago, market researchers knew very little about online survey research. Almost all interviews were still completed via telephone, paper and pencil or face to face.

Tips 195

Seven Sins to Avoid When Designing a Survey

QuestionPro Audience

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted.

Survey 363

Custom online research panel – 10 reasons to embrace it

QuestionPro Audience

A custom online research panel, also known as a customer advisory panel or internet access panel is a group of pre-screened respondents who have a willingness to participate in surveys and customer feedback sessions.

Study 195

The State of “Things” in America

QuestionPro Audience

A new syndicated study from EBONY/QuestionPro considers whether African-Americans today feel as hopeless as slaves heading to the New World during the transatlantic slave trade.

How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.

What is a B2B panel? Importance, characteristics, and tips to use B2B online panels

QuestionPro Audience

Content Index. Who are B2B panelists. Definition of B2B online panel. Difference between B2B panel and B2B online Panel. Factors to consider while choosing a B2B online panel partner. Characteristics of good B2B online panels. Why do you need QuestionPro’s B2B online panel.

B2B 212

Market Panel Research – The advantages to using it

QuestionPro Audience

Market panel research is a method for collecting data repeatedly, from a pre-recruited set of people. These individuals generally provide demographic, household and behavioral data, which can make conducting future studies easier. Market research is continuously evolving on a day to day basis.

Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About it

QuestionPro Audience

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.

How Market Research Gives Advertisers the Advantage

QuestionPro Audience

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance.

Personalized Customer Experience with All-In-One Voice, Video, Chat, Contact Center

Reliable communications are mission critical in today’s business environment. Customers are increasingly selective, and companies compete on the customer experience. Incorporating integrated communications as a key component is driving high returns.

Voluntary Response Sample – Know more about this research approach

QuestionPro Audience

Content Index. Voluntary response sample – Definition: Characteristics of a Voluntary response sample. Factors to consider while setting up a Voluntary response sample. Advantages and Disadvantages of voluntary response sample. The advantages of a voluntary response sample are listed below.

Survey 212

How African Americans feel about taxes

QuestionPro Audience

The richest man in history was a king named Mansa Musa, who ruled most of western Africa in the 14th century.

Travel 195

How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary.

Travel 319

Traveling on a Budget: Top 5 Cities in the U.S.

QuestionPro Audience

Americans traveling solo is at an all-time high right now, particularly among millennials. Travel, in general, is easier than even a decade ago. With smartphones, we’re able to research and book travel plans, but once you’re there, activities cost money.

Travel 260

Exceptional Experiences for Employees and Customers

One of the top trends driving a new communication experience is how companies are competing on the customer experience. Organizations that combine contact center and business communications see 3x higher customer satisfaction and 2.4x revenue growth.

Tips to Gain High Quality Survey Responses

QuestionPro Audience

A bad dream for those crafting online survey questionnaires might go as follows… Panel members take an online survey critiquing a previous online survey in which they participated, and one that you wrote. The results are overwhelmingly negative.

Tips 370

Rise and Fall of Tech Innovation: 2018 Technology Failures

QuestionPro Audience

How Big Data, Internet of Things, and Virtual Reality Rose and Fell. We just love disruption in the digital age. From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business.

Market research industry – Current stats and future trends

QuestionPro Audience

The market research industry has grown steadily over the last five years. But innovations could rapidly increase potential revenue in the research industry in the future. What should companies in this industry expect in the years to come? Here are a few market research stats and trends. Here, we’ll take a look at key market research stats and trends from a variety of new reports covering the industry for market research. Audience

Trends 183

2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects

QuestionPro Audience

Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018.

Trends 286

5 Ways to Engage Employees for Immediate Impact

Speaker: Vicki Brackett, Author and COO of Sinousia

Author of the new book The Leadership Toolbox and Chief Operating Officer of Sinousia, Vicki Brackett shares creative and proven ways to engage your employees in either work at home environment or traditional brick and mortar. These strategies have been vetted by thousands of employees and have a track record of making immediate impact to customer service satisfaction scores, sales conversion, absenteeism and employee retention. When it comes to employee performance, you must be proactive on the front-end, or you are forced to be reactive on the back end!

5 Ways to Keep Survey Respondents Engaged

QuestionPro Audience

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands.

Survey 297

Driverless Cars: Are Consumers Ready?

QuestionPro Audience

The past few years have been a whirlwind for the autonomous automotive industry.

International data collection – a success factor for any thriving business

QuestionPro Audience

Content Index. What is meant by international data collection? Example of the use of international data collection. The role of international data collection in market research. Why is there a need for international data collection? Factors that influence international data collection.

Data 195

Online consumer research panels – A hot topic in every industry

QuestionPro Audience

Content Index. What are online consumer research panels? Definition. Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action.

Customer Context at the Speed of the Conversation

Reliable communications are mission critical - leading companies are tapping into cloud technology by moving to an omnichannel contact center that lowers costs, plus streamlines IT support processes and the management of hosted software and infrastructure.

How to conduct systematic sampling?

QuestionPro Audience

In school, while selecting the captain of sports teams, most of our coaches asked us to call out numbers such as 1-5 (1-n) and the students with a random number decided by the coach, for this instance, 3, would be called out to be the captains of different teams.

How To 288

Market Research Panel – What are its Benefits, types, best practices, and more

QuestionPro Audience

Content Index. What is a market research panel? 5 benefits of a quality market research panel. Why is a market research panel important? Are there different types of panels? Best practices for market research panel recruitment: Pitfalls of a market research panel.

Survey 195

How to conduct Probability Sampling

QuestionPro Audience

What is Probability Sampling? Probability Sampling is a method of sampling (sampling is, studying or analyzing from smaller groups instead of a large population) that utilizes forms of random selection methods.

How To 287

Why You Should Use Mobile To Conduct Market Research

QuestionPro Audience

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.

The Number One Factor in Your Contact Center’s Success

Speaker: Jim Rembach, President of Call Center Coach

Join us for this insightful webinar with Jim Rembach, President at Call Center Coach, and learn about the single most important factor in the success of your contact center!