QuestionPro Audience

International data collection – a success factor for any thriving business

QuestionPro Audience

Content Index. What is meant by international data collection? Example of the use of international data collection. The role of international data collection in market research. Why is there a need for international data collection? Factors that influence international data collection.

Data 195

Online consumer research panels – A hot topic in every industry

QuestionPro Audience

Content Index. What are online consumer research panels? Definition. Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action.

What is a B2B panel? Importance, characteristics, and tips to use B2B online panels

QuestionPro Audience

Content Index. Who are B2B panelists. Definition of B2B online panel. Difference between B2B panel and B2B online Panel. Factors to consider while choosing a B2B online panel partner. Characteristics of good B2B online panels. Why do you need QuestionPro’s B2B online panel.

B2B 212

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Vuzix today announced they’ll be unveiling their latest smartglasses at this year’s CES in Las Vegas.

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

Voluntary Response Sample – Know more about this research approach

QuestionPro Audience

Content Index. Voluntary response sample – Definition: Characteristics of a Voluntary response sample. Factors to consider while setting up a Voluntary response sample. Advantages and Disadvantages of voluntary response sample. The advantages of a voluntary response sample are listed below.

Study 212

Population of Interest – Characteristics, techniques, advantages and disadvantages

QuestionPro Audience

Content Index. How do you define a population of interest? Points to consider while setting up a population of interest: Choosing an accurate sample out of the population of interest. Characteristics of sampling in the population of interest. Techniques of sampling your population of interest.

Study 195

Declaration of War? North Korea and What Americans Think About Recent Threats

QuestionPro Audience

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do.

The #Metoo Movement Through A Different Lens

QuestionPro Audience

#MeToo is arguably the most impactful and publicized movement in recent times. It has brought down kings and made new queens who wear thorny crowns of past trauma. It has radically changed pop culture dialogue while deconstructing rules of interpersonal engagement in all mediums.

Study 195

The State of “Things” in America

QuestionPro Audience

A new syndicated study from EBONY/QuestionPro considers whether African-Americans today feel as hopeless as slaves heading to the New World during the transatlantic slave trade.

Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

How Market Research Gives Advertisers the Advantage

QuestionPro Audience

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance.

Traveling on a Budget: Top 5 Cities in the U.S.

QuestionPro Audience

Americans traveling solo is at an all-time high right now, particularly among millennials. Travel, in general, is easier than even a decade ago. With smartphones, we’re able to research and book travel plans, but once you’re there, activities cost money.

Travel 260

What Men Want: African-American Men on Love, Dating and Marriage

QuestionPro Audience

In a recent article based on an EBONY/QuestionPro study, we took a deep dive into Black women’s current attitudes on love, dating, marriage and other issues. The data was surprising and complex. But what about the guys?

Seven Sins to Avoid When Designing a Survey

QuestionPro Audience

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted.

Survey 363

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Rise and Fall of Tech Innovation: 2018 Technology Failures

QuestionPro Audience

How Big Data, Internet of Things, and Virtual Reality Rose and Fell. We just love disruption in the digital age. From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business.

Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About it

QuestionPro Audience

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.

How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary.

Travel 319

2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects

QuestionPro Audience

Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018.

Trends 286

The Changing Role of CX Testing in Digital Transformation

Speaker: Diego Lo Giudice and Chad Hendren

With new competition emerging every day, businesses are transforming themselves, and using software as a means to drive differentiation. Digital transformation has become a key initiative for businesses across the globe, and CX is ground zero. Register now for this webinar and hear from Cyara and their guest speaker, Diego Lo Giudice of Forrester, how testing and QA practices are changing to enable and accelerate digital transformation.

Tips to Gain High Quality Survey Responses

QuestionPro Audience

A bad dream for those crafting online survey questionnaires might go as follows… Panel members take an online survey critiquing a previous online survey in which they participated, and one that you wrote. The results are overwhelmingly negative.

Tips 370

5 Ways to Keep Survey Respondents Engaged

QuestionPro Audience

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands.

Survey 297

How to conduct systematic sampling?

QuestionPro Audience

In school, while selecting the captain of sports teams, most of our coaches asked us to call out numbers such as 1-5 (1-n) and the students with a random number decided by the coach, for this instance, 3, would be called out to be the captains of different teams.

How To 288

Driverless Cars: Are Consumers Ready?

QuestionPro Audience

The past few years have been a whirlwind for the autonomous automotive industry.

Optimizing Customer Experience Data to Drive Business Success

Digital CX is an established practice. It’s time to focus on brick-and-mortar! This eBook covers the impact of CX on location-based businesses and best practices on how feedback is collected and data analytics are turned into insights that drive actionable improvements. Discover new ideas to fuel your business’s top and bottom line!

All you need to know about “Cluster Sampling”

QuestionPro Audience

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “cluster sampling”, it can come across as a bad episode from the Twilight Zone. There’s something eerie about the word to make one feel like he/she is about to get probed by aliens.

Why You Should Use Mobile To Conduct Market Research

QuestionPro Audience

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.

How Amazon is Owning the Smart Home Market

QuestionPro Audience

The smart home technology, which enables devices to be connected or controlled by a device, allowing automation of lighting, heating, security and home appliances, among other things, is growing.

“OK, Google…” How Smart Speakers Will Evolve in 2018

QuestionPro Audience

Move over, smartphone. Smart speakers are the new “it” device. While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

Consumer Trends Taking Over the Food Industry This Summer

QuestionPro Audience

Summertime brings the heat, barbecues and pool parties. The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer.

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

How the Entertainment Industry is Using Data Collection

QuestionPro Audience

Hollywood is learning what those in the market research world have known for years: follow the data. For years, film studios have had only a vague understanding of who’s buying tickets to their films.

How to carry out Simple Random Sampling

QuestionPro Audience

What is Simple Random Sampling? Simple random sampling is a subset of a sample chosen from a larger population. Each individual is chosen randomly and purely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process.

How To 278

How to Improve Customer Experience in an Era of Choice

Customer experience is quickly becoming the de facto differentiator between successful businesses and the ones that fail. Download this ebook to learn how some of the largest companies in the world are driving better customer experiences.

How to conduct Probability Sampling

QuestionPro Audience

What is Probability Sampling? Probability Sampling is a method of sampling (sampling is, studying or analyzing from smaller groups instead of a large population) that utilizes forms of random selection methods.

How To 278