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How to Calculate Your Net Promoter Score (NPS)

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NPS calculation formula and interpretation of data. Articles

7 tips for designing a seamless checkout funnel

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How to enhance your digital checkout funnel and increase conversion rates. Articles

Tips 333
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GetFeedback simplifies CX for Salesforce customers with a new integration and a new app

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New Salesforce integration for feedback from digital channels and new GetFeedback app for Salesforce. Product & News

How to Implement a Post-Purchase Survey to Boost Ecommerce Sales

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The 8 steps to creating a successful post-purchase survey plan. Articles

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

5 customer experience trends to watch for in 2021

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How to prepare for your customers' changing expectations in the New Year according to Forrester’s 2021 CX predictions. Guides

Trends 353

Interview with CX Ambassador Matthew Phillip

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Interview with Matthew Phillip, Marketing Automation Manager at Mylo, a Lockton company, the insurtech leader revolutionizing insurance shopping, about his career in the customer experience space. Articles

How to Deliver a Seamless Customer Experience in the New Normal

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How to rethink your omnichannel CX strategy for 2020 and onward as a response to the COVID-19 pandemic. Guides

How to Bridge the Gap for CX Across the Organization

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Leverage key CX metrics to demonstrate the value of customer experience and build partnerships across departments. Guides

How To 387

How to Bridge the CX Gap Across the Organization

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A Frost & Sullivan executive summary on how to bridge the CX gap that is prevalent across so many organizations today. Articles

How To 367

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

What Are Customer Touchpoints?

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Identify customer touchpoints, map out a complete customer journey, and optimize the customer experience. Guides

Interview With CX Ambassador Corrina Owens

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Interview with Corrina Owens, marketing and demand generation manager at SpendHQ—a leading SaaS spend analysis solution—about her career in the customer experience space. Articles

The comprehensive guide to improving retail customer experience

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Retail customer experience is critical for your business. Learn how customer expectations are changing and how to measure and improve their experiences. Guides

Retail 195

What is customer feedback?

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All you need to know about asking for, tracking, and using customer feedback. Guides

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

How to use a customer experience maturity model

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How to use a customer experience maturity model to assess the current state of CX in your business, diagnose areas that need improvement, and guide your experience strategy. Guides

How To 195

The Complete Guide to User Experience Metrics

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Learn how to use the most popular UX metrics, improve the user experience, and prove the ROI of your efforts. Guides

5 Ways Support Teams Can Prepare for the COVID-19 Holiday Rush

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How to provide the best customer service and support during this unprecedented holiday season. Guides

The comprehensive guide to mobile app surveys

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Learn about mobile app surveys, including benefits and types, and how they help you collect customer feedback and optimize your mobile experience. Guides

Survey 195

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

What is ecommerce experience and how to improve it

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Learn why creating a great ecommerce experience is important for the success of your business and for improving your ecommerce customer satisfaction. Guides

How to Build a Multi-Skilled CX Team

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The top 9 skill sets you need in your core customer experience team in order to succeed. Articles

How To 352

Customer-centric vs. product-centric mindset

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Simplifying CX YouTube series episode on how to become customer-centric. Videos

What is Learned Helplessness and How Does it Hurt Employee Experience?

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A look into how the way we're wired impacts employees' perception of work and satisfaction. Articles

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

How to collect customer feedback in ecommerce

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This guide will walk you through asking for, and then acting on, ecommerce customer feedback for your business. Guides

Bridging the Gap Between Marketing and CX

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Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles

How PUMA used multi-dimensional customer feedback to drive a digital transformation

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PUMA revamped their digital customer journey with GetFeedback to improve their online experience and increase revenue. Learn how you can implement GetFeedback today! Customer Stories

How to Leverage Employee NPS (eNPS)

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Why employee NPS surveys are valuable for your business and how they can help provide an accurate measurement of employee satisfaction. Guides

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

CX maturity playbook: Culture

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Actionable insight to uplevel and transform the CX culture in your organization. Tools

How to improve customer experience in ecommerce

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Learn how to provide customers with a great ecommerce experience and discover ways to optimize your website. Guides

Customer loyalty survey questions

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20 essential customer loyalty survey questions and surveying best practices. Guides

CX vs. UX

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A detailed explanation of the different between customer experience and user experience. Articles

A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

10 (Common) Challenges of a CX Cross-Functional Team

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The most prominent challenges of running a cross-functional CX team and how to overcome them. Articles

How To 339