UX ResearchOps: Five ways to boost research efforts
Alida
MARCH 12, 2024
This article explains ResearchOps and offers five ways UX researchers can improve marketing research efforts.
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Alida
MARCH 12, 2024
This article explains ResearchOps and offers five ways UX researchers can improve marketing research efforts.
Alida
FEBRUARY 23, 2024
Learn expert tips to make your UX research operations more efficient and scalable - whether you are starting small or tackling larger projects.
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Alida
NOVEMBER 21, 2023
Discover how customer insight communities help brands build stronger relationships, reduce risk, and deliver measurable ROI.
Alida
OCTOBER 24, 2023
Customer experience teams and market researchers told us that they’re often overwhelmed with data. They said they’re struggling with disconnected surveys, interviews, and customer listening tools that collect information but don’t bring it together in an effective way. As a result, they need to spend their valuable time combing through responses, interpreting meaning, and looking for patterns.
Alida
OCTOBER 19, 2023
Learn how the best performing UX teams are analyzing quantitative and qualitative data to create digital experiences that reduce user effort, increase product adoption, and drive revenue.
Alida
OCTOBER 17, 2023
Explore case studies demonstrating how media organizations and retail industries have found insight communities a cost efficient alternative to external research.
Alida
OCTOBER 3, 2023
Take your analytics and dashboards to the next level by leveraging benchmarks across products and metrics.
Alida
SEPTEMBER 21, 2023
Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.
Alida
AUGUST 31, 2023
Brands are using community insights to create and improve on the products that better meet their customers’ needs. Create a 360 view of each customer.
Alida
AUGUST 3, 2023
Maximize project value with a Value Realization Framework. Understand stakeholder needs, map deliverables, and drive high-value outcomes.
Alida
JULY 27, 2023
Discover the power of storytelling in maximizing the business impact of customer insights. Learn how to craft compelling research debriefs.
Alida
JULY 18, 2023
In a short period of time, Bally Sports built a community to get closer to the viewers, discover key brand drivers, and make quick decisions in the fast-paced streaming environment.
Alida
JULY 6, 2023
Alida was recognized by G2 in the Experience Management Category in three reports. Alida also received the Users Love Us badge.
Alida
JUNE 1, 2023
Speakers at Activate 2023 celebrated the power of community's main comparative advantages, like versatility, malleability, and ability to enable the execution of targeted CX tactics.
Alida
MAY 23, 2023
Communities have emerged as the most effective way to capture patient feedback and turn it into actionable insights and higher satisfaction.
Alida
APRIL 21, 2023
Sport fandom is a unique concept: few other cultural phenomena engage and enthral people from all over the world in the way that sport does. As time and technology have evolved, the habit of participating, talking, reading, listening, or watching sports has remained a chosen past-time for billions across the globe.
Alida
MARCH 2, 2023
Successful innovators not only listen to their customers. They make their feedback an integral part of their decision-making process.
Alida
FEBRUARY 15, 2023
Customers’ needs are changing at breakneck speed. Only insight communities can keep up.
Alida
FEBRUARY 7, 2023
Q1 Alida’s winter release bolsters personal connections between companies and their customers with advanced personalization, reporting, and privacy capabilities.
Alida
JANUARY 12, 2023
Like many advertisers, your company has probably been fed a healthy diet of digital cookies for years. Now, however, the menu is changing—and so are your customers’ data preferences.
Alida
DECEMBER 15, 2022
Finding and keeping the right insiders is the first challenge you’ll encounter when establishing a VoC program.
Alida
NOVEMBER 17, 2022
Alida’s Citizenship program, Alida IMPACT , was created to harness the power of our people and products as a force for good to build a positive impact in the communities where we work. This year has been one of its most exciting years yet with record breaking numbers of volunteers, donations, and a brand new partnership expansion with Pathways to Education.
Alida
NOVEMBER 10, 2022
Today’s customers are unlike anything the business world has ever seen. Savvy, self-sufficient, and comfortable demanding the treatment they deserve, these consumers are reshaping the shopping experience just by raising their own expectations. The unfortunate truth is that those expectations change faster than light—so how can your brand keep up?
Alida
OCTOBER 6, 2022
It’s no secret that customers are capricious. However, as we navigate an era of change, it’s easy to feel like this is the most volatile period in business history.
Alida
SEPTEMBER 28, 2022
A customer insights platform can be your business’ most powerful tool if you keep it engaging and cohesive with your organizational goals.
Alida
SEPTEMBER 22, 2022
Personalization and two-way communication are key to engage and build loyalty among your customer base.
Alida
AUGUST 30, 2022
To ride the technology wave, companies must keep their ear to the ground and match innovation to their customers’ needs.
Alida
AUGUST 25, 2022
Ten years ago, I emerged from the intensely analytical digital agency world of clickthrough and conversion rates, funnels, and seasonality, and dove headfirst into the CX space. It took me a year of immersion to really understand the CX landscape and how to speak and think about it properly and confidently.
Alida
AUGUST 16, 2022
Now that customer-centricity is the top priority for the C-Suite, business leaders from all areas are faced with the imperative of transforming the customer experience. But, what does that entitle and how will it affect your business? Where to start?
Alida
AUGUST 11, 2022
You’re chomping at the bit. You’re a CX manager who just signed a huge contract with a CX software vendor. The deal includes Professional Services and you’re not quite sure what to expect. You already have a full plate and you realize that you’ll have to handle this CX project in addition to your existing responsibilities. It’s exciting, yet daunting.
Alida
AUGUST 9, 2022
We’ve been taught that change can be a scary thing, especially when it concerns your organization. There’s no need to be afraid anymore. This is why.
Alida
AUGUST 4, 2022
In times of economic upheaval, Voice of Employee (VoE) is critical to gather insight to deliver strong customer, product and employee experiences.
Alida
JULY 26, 2022
Our Q3 release also includes 15 new features to further boost the Alida TXM platform.
Alida
JULY 21, 2022
Seasonal and hourly workers are notoriously hard-to-reach and harder still to retain. Learn how you can increase engagement, get more survey completes, and instill more loyalty.
Alida
JULY 5, 2022
The review website also awarded Alida badges for “Best Support” and “Easiest to Do Business With” for the fifth consecutive quarter.
Alida
JUNE 21, 2022
No matter what industry you’re in, you can learn something from sports teams’ fanbases.
Alida
JUNE 9, 2022
Customer experience (CX) development can sometimes seem like you’re doing all the same things as everyone else, just walking in the footsteps of all the brands that came before. That can be comforting because it means you’re not the only one facing challenges—but you may also find yourself feeling stifled. How can you bring something new to a conversation that has been going on for decades?
Alida
JUNE 7, 2022
The audio streaming giant recruited advertisers to provide feedback on products and go-to-market strategies.
Alida
MAY 31, 2022
Head researcher Ben Michelmore explains how digging deep into one segment of community members helped Logitech discover another.
Alida
MAY 26, 2022
We recently sat down with Susan White Frazier, Director of Market Research at Wondrium (formerly known as The Great Courses Plus), a subscription video streaming service with thousands of courses, documentaries, and nonfiction series, to learn how they are monitoring and encouraging positive customer experience within the entire Wondrium ecosystem. Susan and her colleagues have already embraced several key strategies to deliver extraordinary advancements in brand innovation; helping to keep long
Alida
MAY 24, 2022
Disengaged employees can cost organizations up to $550 billion per year. Despite that, most companies today fail to create a fulfilling work culture and empower their employees to do their best work. While many have made customer experience the focus of their attention for decades, the conversation has shifted and employee experience (EX) has gained the spotlight as a primary driver of success and a defining growth factor.
Alida
MAY 19, 2022
Pixel United has harnessed the power of communities to a hilt, not only by developing an insight wellspring, but establishing lasting relationships with the members.
Alida
MAY 10, 2022
In conversation with Alida’s CEO, Ross Wainwright, Kerry Bodine reveals empathy is the key to further developing CX and EX, but has yet to be embraced by senior leaderships across the board.
Alida
APRIL 26, 2022
Q2’s product release delivers customer-led enhancements that build up the total experience.
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