Alida

article thumbnail

Customer Centric vs Focused: Benefits & Examples | Alida

Alida

Table of Contents: Product Centric vs Customer Centric What is a customer focused approach? What is the impact of customer centricity vs customer focused? 3 Customer Centricity Examples Adding A Customer Centric Strategy to Your Business Further Reading I was recently asked about the difference between customer focused and customer centric. For many people, these two terms are almost interchangeable, but if you dig into the literature and advice, there are some subtle but important differences.

article thumbnail

UX ResearchOps: Five ways to boost research efforts

Alida

This article explains ResearchOps and offers five ways UX researchers can improve marketing research efforts.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 key takeaways from Innovation Day to carry into 2024

Alida

Imagine yourself at this time next year. Your insights program is humming along like a precision engine. New products are exceeding their targets after being shaped and named by studies you ran. Leadership recognizes your team for saving money, improving customer satisfaction, and helping to set the company’s direction.

article thumbnail

Uncover Measurable ROI with Insight Communities

Alida

Discover how customer insight communities help brands build stronger relationships, reduce risk, and deliver measurable ROI.

ROI 130
article thumbnail

Alida’s Fall ‘23 release provides faster speed to insights and scalability, powered by AI.

Alida

Customer experience teams and market researchers told us that they’re often overwhelmed with data. They said they’re struggling with disconnected surveys, interviews, and customer listening tools that collect information but don’t bring it together in an effective way. As a result, they need to spend their valuable time combing through responses, interpreting meaning, and looking for patterns.

Survey 130
article thumbnail

User Experience (UX) Research Trends and Best Practices

Alida

Learn how the best performing UX teams are analyzing quantitative and qualitative data to create digital experiences that reduce user effort, increase product adoption, and drive revenue.

article thumbnail

Benchmarking supercharges your community testing initiatives

Alida

Take your analytics and dashboards to the next level by leveraging benchmarks across products and metrics.

Analytics 130