Alida

How Indigo Gets Rapid Customer Feedback to Test Product Concepts

Alida

Indigo is Canada’s leading book and lifestyle retailer, offering a curated assortment of books, gifts, baby, kids, wellness, and lifestyle products that support their customers every day and at key life stages by simplifying their journey to live life on purpose.

Alida Activate ‘22: The Power of Insight Communities Compels You

Alida

Pixel United has harnessed the power of communities to a hilt, not only by developing an insight wellspring, but establishing lasting relationships with the members. Alida Activate 2022

130
130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Steps to Building an Effective Customer Survey in 2022

Alida

Only one in 26 customers are likely to complain about the product or service issues they are facing on their own. The rest will gradually become unhappy and leave your company without you ever getting a chance to learn what went wrong or how you could address the issue. Customer Experience

Survey 207

Build Better Surveys: Choosing Your Key Drivers

Alida

Survey design is difficult. There—we said it! Best Practices

Survey 207

How to Supercharge Your Customer Feedback Strategies with Messaging

When customers communicate with companies, they choose the channel for quickest response, even if it’s not their preferred channel. Read about this disconnect, the preference for human-assisted channels, and how messaging improves customer experience.

The Cookie Crumbles: The Rise of Zero-Party Data

Alida

What’s better than a great cookie? The customer that made it. Every time. Total Experience Management

Data 207

4 Ways Customer Feedback Can Make or Break Your Company

Alida

As consumer behavior trends drastically shift and meaningful connections between customers and brands becomes increasingly vital for success, more and more brands are turning to customer feedback management.

How to Turn Customers into Storytellers

Alida

Customers always have stories to tell—but at first, they might not realize their feedback is a story that truly needs to be shared. To encourage them to share their thoughts, opinions, and unique perspectives, you need to turn them into storytellers. Customer Experience

How To 207

How are you going to choose your CX Metric?

Alida

Having trouble choosing a metric for your organization’s survey programs? You’re not alone. Customer Experience User Experience

Engaging Younger Audiences: How to Reach Gen Z Customers

Alida

For the generation hailed as being constantly connected, it can be a struggle to effectively reach out to members of Gen Z (or Zoomers). With a spending power of over $140 billion , consumers born after 1996 are a force to be reckoned with and their influence on the economy will continue to grow.

The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

In this handy guide, learn everything you need to build your ultimate contact center—with no walls and no limitations. Empower your agents to serve your customers better, and from anywhere.

The 80/20 Rule Doesn’t Work Anymore; Here’s Why Inclusive Design Always Wins

Alida

Hitting a perfect 100% is hard. That’s why people love playing with the 80/20 rule.

204
204

Winter '22 Product Release—Dynamic Targeting, AI-driven Text Analytics, and More!

Alida

2022 is here and we’re kicking off the year with some amazing new product innovations that will help you get closer to your customers than ever before. Our upcoming Winter ‘22 product release includes many new features and functionalities to the Alida TXM Platform.

Alida and Rybbon Increase Customer Engagement with Digital Incentives

Alida

Understanding what your customers want and expect is key to any business’s success, but uncovering those insights can take a lot of effort. You need to collect broad customer feedback, which means getting responses that are representative of your entire customer base

Why Product Teams Need to Prioritize Inclusive Design

Alida

When it comes to product design, there’s a preconceived notion that the best thing to do is design for one type of person — the most average consumer. Product Experience DEI

Should Loyalty Metrics Be Reassessed Post-Pandemic?

Two years later, CX pros wonder how the pandemic has changed customer expectations, and how their CX measurements should accommodate these changes. To find the answers we analyzed VOC data from a variety of industries. Download this eBook and learn what we discovered!

Turning Empathy into Action

Alida

In conversation with Alida’s CEO, Ross Wainwright, Kerry Bodine reveals empathy is the key to further developing CX and EX, but has yet to be embraced by senior leaderships across the board. Alida Activate 2022

3 Tips for Shaping Brand Experiences With New and Loyal Customers

Alida

What happens when a beloved business rebrands? Or when new product formats emerge that risk alienating some audiences while impressing others? Brand Experience

Brands 207

5 Ways to Deliver Extraordinary Experiences for Every Audience

Alida

The best decisions are made with customers, not for them. But this isn’t always easy. During Alida Activate—Fall ‘21 , however, we got to hear from two pioneers in this area who showed us that type of transformation is entirely possible. Customer Experience

Forrester and Alida Come Together to Improve CX With This Recipe

Alida

At Alida Activate 2021, industry leaders around the world gathered to share the latest and greatest in customer experience (CX) best practices, thought leadership, and more.

The New Digital Landscape for Next-Gen CX

Boost customer satisfaction across all digital channels with this stat-filled guide, which reveals the key ingredients you need to keep all of your customers satisfied.

Activate: 4 Ways to Make Empathy the Heart of Your CX

Alida

The 2022 edition of Alida’s flagship event Activate will zero in on an increasingly important concept, one that’s foundational to today’s customer and employee experience: empathy. Empathy is at the core of every positive human interaction.

How to Scale Your Customer Insights like Twitter and PokerStars

Alida

Now that you’ve been gathering valuable customer insights with your insight community and your CX strategy is yielding impactful results, you might be wondering how to take this program to the next level.

How to Do Really Great Video Research

Alida

Nowadays, more and more people are capturing and sharing their everyday lives through a combination of pictures, short videos, and even full-length vlogs (video blogs). Not to mention the increased usage of Zoom during the pandemic.

Video 207

What Is Product Experience and How Does It Relate to CX?

Alida

A substantial part of your customer’s opinion of your brand comes from their direct experiences with your products—how they interact with products and how products make them feel. Understanding how people perceive and use your product is important to ensure you meet their needs. Product Experience

How to Make Every Survey a Top Customer Experience!

We’ve all had surveys that we’d rather forget, but surveys are a critical element of your overall customer experience. Download this eBook and get the four key elements of a brand-building survey program. Use these tenets to help your surveys deepen your customer’s relationship with your brand.

Data Without Context Is Just Noise: Uncover the Why Behind The What

Alida

Businesses today have become extremely proficient at collecting and gathering data. Afterall, it informs just about every business decision—from identifying gaps in the early stages of the buyer journey to uncovering the biggest pain points for high churn-risk customers.

Data 207

Q&A WITH J.CREW: Using Voice Of Customer To Improve Experiences

Alida

We sat down for a virtual fireside chat with Jenny Yi, Sr. Community Insights Manager at J.Crew Group, Inc. to learn their secret to long-standing success in the retail space.

How Mulesoft Uses Empathy-Based UX Research to Inform User-Centered Product Design

Alida

User experience research is the most data-driven way to forecast needed product updates and plan upcoming features and the future of your product. It can help to eliminate internal bias and confirm or reject assumptions that influence product development.

Fall ‘21 Product Release—Deeper AI, Analytics, and CXM Integrations

Alida

Today, we’re thrilled to announce our Fall 2021 product release. Alida brings new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX).

Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

How has the pandemic changed customer expectations and CX strategies? From several verticals and a wealth of VOC data, we share key insights and examine if NPS has the same predictive power. See how you should adjust your metrics!

Previously, on Activate…

Alida

Ahead of a new edition of Alida’s flagship event, here’s a sample of the insights and best practices collected during the last one. Alida Activate 2022

130
130

Boosting Customer Experience by Understanding Your Audience: The Expert Guide

Alida

86% of customers are willing to pay more for a better customer experience. Given that, it's not surprising that two-thirds of businesses compete primarily on the customer experience they are able to provide. Customer Experience

Your Customers Don’t Feel Heard

Alida

The pandemic has sparked immense change in consumer behaviour trends and so it should come as no surprise that consumer needs and desires have also shifted. But have brands adapted alongside their customer base? According to over 5,000 global consumers, clearly not enough. Customer Experience

Alida Spring ‘22 Product Release: Video Discussions Is a Go; TXM Platform Becomes More Powerful

Alida

Q2’s product release delivers customer-led enhancements that build up the total experience. Product Experience

Video 130

How to Design Your VOC Program for CX Success

What kind of reaction do you notice when “voice of the customer” is mentioned at your company? Chances are it conjures up some mix of frustration, anxiety, disappointment, confusion, or avoidance. That’s because today, most companies fail to get a real payoff from their voice of the customer (VOC) investment. Your VOC program needs to be carefully designed; this eBook will guide you with the 4 dimensions for true success. Download the eBook today!

Alida closes $20M funding round

Alida

FURTHER POSITIONING THE COMPANY TO REVOLUTIONIZE THE WAY ORGANIZATIONS AROUND THE WORLD ELEVATE THE TOTAL EXPERIENCE FOR THEIR CUSTOMERS AND EMPLOYEES. Just last month we celebrated the first anniversary of our new brand, Alida.