Updated on December 11, 2023

Cyber Monday is a time when the majority of all online sales take place. It is known to have the highest sales volume in the ecommerce space today. This has led to it being recognized as the busiest day for shopping in the U.S. 

What is certain is that more competition is out there than ever before going forward in 2022. That means it’ll be even more important to think outside the box this year regarding marketing your brand online and how to drive traffic to your website.

In other words, success during this season depends on proper marketing and planning. Therefore, in this blog, we’ll look at 13 marketing tips to increase your sales during Cyber Monday.

Table of Content 

What’s so special about Cyber Monday?

What to expect from Cyber Monday 2022?

Cyber Monday marketing ideas/tips to boost sales

1. Update your site in advance

2. Ensure your site is running fast

3. Get shipping in order

4. Offer exclusive deals

5. Set timers to create urgency

6. Prepare the Customer Service Team

7. Offer free shipping with products

8. Work on mobile optimization

9. Find ways to stand out

10. Leverage email marketing

11. Run social media campaigns

12. Create landing pages for the rescue

13. Partner up with influencers and content creators for promotion

Wrapping-up: Create your Cyber Monday plan

What’s so special about Cyber Monday?

Cyber Monday is a phenomenon that first came into being in 2005, and it’s become one of the biggest shopping days of the year, following Black Friday. It falls on the Monday after Thanksgiving, which is usually between November 26 – December 2. 

It’s a day when many online retailers offer significant discounts, and shoppers can score some amazing deals.

What to expect from Cyber Monday 2022? 

As the busiest online shopping day of the year, Cyber Monday is a critical day for ecommerce businesses. Last year, online sales on Cyber Monday reached a record $10.7 billion, and this year, you can expect it to be even higher.

Looking ahead to Cyber Monday 2022, it’s the time when we can finally say that the pandemic is close to being over and life will return to normal. 

However, the deep discounts and free shipping offers will likely stick around as they have become the new norm for online shopping. Additionally, new sales platforms launched in 2021 will become even more popular in 2022 as people become more comfortable shopping online.

Cyber Monday marketing ideas/tips to boost sales 

Here are some ideas/tips to help kick-start your Cyber Monday marketing:

1. Update your site in advance

Since Cyber Monday is likely to bring you more sales, your website must be ready to handle the influx of traffic. Here are a few tips to make your site prepared:

  • Update your site inventory – Make sure your site shows accurate data regarding the variety of products you have. 
  • Test your site’s capacity – Before the big day, put your site through stress tests to see how it handles high traffic levels.
  • Promote your Cyber Monday deals early – Get the word out about the best Cyber Monday deals on your website as early as possible to generate excitement and ensure that people don’t forget about you.

2. Ensure your site is running fast

If a website takes more than 4 seconds to load, 25% of visitors will leave and look for another site. To prevent this, having a well-optimized site for mobile devices is a must. And most importantly, it should have a fast loading time.

To ensure your site can handle the increased traffic and orders, follow these tips:

  • Check whether your site speed is optimum – Use a tool like Google’s PageSpeed Insights to test your site speed and identify areas for improvement.
  • Increase your server capacity – If you’re on a shared server, upgrade to a dedicated server or a cloud hosting solution.
  • Use a content delivery network (CDN) – A CDN stores copies of your site’s static content (images, CSS, JavaScript, etc.) in multiple locations worldwide to deliver it faster to visitors.
  • Optimize your database – If your site uses a database (like MySQL), you must optimize it for speed.
  • Minimize external scripts – If you’re using external scripts (like Google Analytics), load them asynchronously to avoid slowing down your page.

3. Get shipping in order 

Cyber Monday brings in more orders than usual, so shipping times will likely be longer. To avoid delays and unhappy customers, having a shipping plan can save you. It will lead to less time and monetary investment in shipping.

Here are the other things you can do for seamless shipping during the Cyber Monday sale: 

  • Choose the right shipping carrier – Some carriers offer discounts for Cyber Monday orders.
  • Use the correct shipping labels and packaging – This will ensure the timely delivery of the orders.
  • Track your shipments – This will help you keep tabs on your orders and ensure they’re on track for delivery.
  • Prepare shipment in advance – Listing your products as “ready-to-ship” will let your customers know they can get their orders quickly. 

It’s important to pay attention to shipping times to reflect reality; just because something says “usually ships in 24 hours” doesn’t mean it’s going out on time. And make sure that all of your shipping options are up-to-date and accurate.

4. Offer exclusive deals

The best way to make a splash on Cyber Monday is by offering exclusive online deals you cannot find anywhere else. This could mean creating QR codes and posting discounts only on your website or offering them via social media channels.

You need to plan and promote your Cyber Monday deals early. This way, you can get your customers excited about your offer and ensure they know when your sale starts.

You’re required to craft irresistible offers for your customers. So, offer deep discounts or package multiple deals your customers can’t resist.

Either way, ensure they’re visible and easy to find so that consumers will know precisely what they’re missing if they don’t act quickly.

5. Set timers to create urgency

When it comes to online shopping, creating a sense of urgency can be a powerful tool to get customers to buy. And on Cyber Monday, when everyone is looking for the best deals, using timers can be a great way to create a sense of urgency and get people to buy, and there are a few ways to do that. 

One is to use a countdown timer on your website or in your emails leading up to Cyber Monday. This will let people know they must act fast to get the best deals.

Another way to use timers is to create urgency with shipping. You can offer free or expedited shipping for orders placed on Cyber Monday, but only if they’re placed within a specific time frame. This will encourage people to buy sooner rather than later.

Finally, the best bet is to use multiple timers to create urgency around specific deals. If you have a doorbuster deal or a limited-time offer, use a timer to let people know how long they have to take advantage of it. This will create FOMO and will encourage quick order completion. 

The key is to inform customers about what they might miss out on by delaying orders; if they click away and come back later, your message will lose its impact.

6. Prepare the Customer Service Team

As the biggest online shopping day of the year, Cyber Monday can be a challenge for customer service teams. To prepare your team for the influx of customer inquiries, here are a few tips:

  • Increase staffing levels – Cyber Monday is a busy day for online retailers, so make sure your customer service team is adequately staffed. This will help reduce wait times and ensure that customers can get assistance.
  • Have a plan in place – Before Cyber Monday, make sure you have a plan for how your team will handle the influx of customer inquiries. 
  • Automate with chatbots – Chatbots can handle a lot of the customer service load on Cyber Monday, freeing up your human employees to handle other tasks. They can answer questions, help customers find what they’re looking for, and even take orders. You can use websites like Kommunicate to avail of chatbot services

Taking care of the team while they handle the operations is a crucial part of running a successful Cyber Monday campaign. So, make sure that you stay patient and handle the team in a way that they feel empowered to deliver well. 

7. Offer free shipping with products

Free shipping is one of the most effective ways to increase conversion rates, drive traffic, and improve customer satisfaction. Over 90% of customers shop more often when offered free shipping, according to research from SaveMyCent.

Free shipping makes the customers feel like they’re getting more value from their purchase. On top of that, it gives them an added incentive to buy from you instead of another retailer that doesn’t offer free shipping. 

The best part about free shipping is that it’s easy to implement — choose your products and set up “free shipping” as an option in your checkout process.

8. Work on mobile optimization

Mobile devices are the most popular way for people to shop online. During the Cyber Monday sale in 2021, 54% of all online retail traffic came from mobile browsers, with one-third of all online retail purchases happening on mobile devices. 

With this in mind, ensuring that your e-commerce site is optimized for mobile is essential. This means having a responsive design that looks good on all devices, from small smartphones to large tablets. It also means making the checkout process as easy as possible since mobile users are most likely (85%) to abandon a purchase if it is too complicated. 

If you’re unsure how to make your site mobile-friendly, plenty of resources and services can help. Cyber Monday is the perfect time to start making the switch, as more and more shoppers are likely to use their mobile devices to make purchases.

9. Find ways to stand out

This holiday season, be sure to put some extra thought into ways to stand out. This could be getting extra with your gift wrapping and packaging. 

First impressions are everything, so ensure your products are well-presented from the moment they arrive at your customer’s door.

Remember a few key things when wrapping and packaging your products. 

  • Use high-quality materials that protect your products and make them look great. 
  • Include all the necessary information, such as your return policy and contact information. 
  • Lastly, ensure your packaging is easy to open and close; no one wants to struggle with getting their holiday gifts out of the box.

You can use sites like Etsy or Pinterest to find unique wrapping paper options. Whatever you do, keep the end goal of making your customers happy in mind.

10. Leverage email marketing for Cyber Monday

Email marketing is still one of the most effective ways to reach potential customers – especially during the holiday season when many people shop online.

If you’re a seller gearing up for Cyber Monday, there are a few things you can do to make sure your email marketing campaign is successful. 

First, start your campaign early – send out your first email a week or two before Cyber Monday. This will give customers time to plan their purchases, and it will also help build anticipation.

Next, email often – send multiple emails leading up to Cyber Monday and a few more on the day of. This will keep your brand top of mind and give customers multiple chances to take advantage of your deals. 

Finally, ensure your emails are creative and eye-catching – use attractive visuals and compelling copy to grab attention and encourage clicks.

If you don’t already have an email list, now is the perfect time to start building one so that you can reach out with special offers or announcements about upcoming events/sales taking place over the next month or two.

11. Run social media campaigns

Social media can be an excellent way to get people talking about your brand. If you have a Facebook page or Twitter account, make sure you’re using it regularly and sharing content that will interest your followers.

According to BigCommerce, social media saw a jump of 98% during Cyber Monday sales in 2021. So if you want your company’s products or services to be seen, now is the time to advertise. 

Here’s what you can do to get the most out of your social media campaign:

  • Use Facebook and Twitter ads to target specific users based on their interests and demographics — this will help you reach the right audience with your message.
  • You can also use Facebook Marketplace or Instagram direct messaging features to reach customers who have already shown interest in your brand by visiting your website or browsing your products’ photos.
  • Use social media to create a sense of urgency and encourage people to buy your products before they sell out. Additionally, social media can help you connect with potential customers and answer their questions, if any. 

By taking advantage of social media, you can ensure that your products are seen by a wide audience, providing you with better revenue and ROI. 

12. Create landing pages for the rescue

One of the easiest ways to drive traffic to your website is by creating a dedicated landing page for Cyber Monday. This will give shoppers a specific place to go to find your products and also help you track sales and conversions.

The landing pages you create can be as simple as listing your products with links to their corresponding pages, or you can create more elaborate versions that include special offers and discounts. The key is to make it stand out from all other promotions on the same day.

As a sample, check out the landing page we created for Black Friday 2022 here.

Also, you can promote your products on your website’s home page or through social media if you don’t have the time or resources to create dedicated landing pages. 

13. Partner up with influencers and content creators for promotion 

If you want your products to get in front of people unfamiliar with your brand, influencers can help—especially those with many followers. 

By teaming up with people who have a large following on social media or a popular blog or YouTube channel, you can reach a much wider audience and tap into a whole new customer base.

Though there are a few things to keep in mind when partnering with influencers, 

  • First, ensure their audience is a good fit for your products or services. There’s no point in working with someone with a huge following of teenagers if you’re selling retirement planning services, for example. 
  • Second, be clear about what you expect from the partnership. Will they be creating social media posts about your products or services? Will they be including a link to your website in their blog posts? Make sure you’re both on the same page before working together.
  • And lastly, don’t forget to offer something of value to the influencer in return for their help. This could be a commission on sales, a free product or service, or anything else they would find valuable. By showing that you’re willing to give something back, you’ll be more likely to forge a strong, long-lasting partnership.

Wrapping-up: Create your Cyber Monday plan 

Ultimately, your chosen strategy is a matter of personal preference and is unique to your business. The tips in this article can spark your imagination and help you devise different ways to market your business effectively on Cyber Monday. 

Don’t be afraid to try out new tactics; this infamous Monday allows you to try something for your brand that may be a little bit “out-of-the-box.” It all depends on the kind of company you are, the resources at your disposal, and how prepared you are for this day. Good luck.

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Devashish Mamgain

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