Customer experience is a powerful differentiator. Done well, it will not only increase customer satisfaction and drive loyalty, but can also provide a real competitive advantage. In our latest whitepaper, we look at 5 tactics that will help you get the most out of your customer experience program. From tips on how to maximize feedback opportunity and target improvement efforts, to ways that you can enhance your CX program with supplementary data, this resource covers it all.

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With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Including a customer marketing foundation to the customer success roster of tasks isn’t adding extra responsibilities, it’s using existing initiatives to win in new ways.

There are significantly more escalated incidents now than before the pandemic—and this trend isn’t slowing down anytime soon. That's why GetFeedback (by Momentive) has partnered with Myra Golden, long-time customer service and de-escalation expert, to understand how Service teams can thrive in 2022. Learn how to employ de-escalation tactics while navigating tough conversations by downloading this new guide, The ultimate guide to customer service.

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Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

The Northridge Group's State of Customer Service Experience report provides a clear message to businesses. Today’s consumers are shopping online more now than ever, but find the service experience inadequate. Report highlights include: Online shopping is the new normal – 68% of customers increased their online shopping during the pandemic and plan to continue this trend post-pandemic. 63% of customers tried digital apps and tools for the first time and 75% will continue to prefer digital apps po

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As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers.

The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow. The common stages – and barriers – of program development.

How does your customer education program stack up against industry leaders? Find out in this short Customer Education Maturity Model Self-Assessment checklist which will help you determine which of the 5 maturity stages your program is in today: Step 1: Train Your Customers. Step 2: Build Foundation for Scale. Step 3: Personalize Learning. Step 4: Expand Business Impact.

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Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

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How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite. In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.

While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind. Today, top brands are tapping into the millions of customer conversations happening every day across channels — phone, email, chat, social media, 3rd party review sites — to capture a representative Voic

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Self-Service can be a polarizing topic. Many people think that self-service is a low-end experience and would much rather offer their customers “personalized attention.”. But those in the know understand that self-service is, in fact, a white glove offering. Best-selling author and customer experience thought leader Blake Morgan has put it all down on paper for you.

Turning CX program outcomes into measurable business results: It’s the number one challenge facing today’s CX professionals. With most companies slow to adopt a truly customer-centric approach, organizational and technological silos are mostly to blame for the uphill battle. In this ebook, we provide actionable steps you can take today to overcome these internal obstacles to create a unified view of the customer, drive cross-departmental action and connect CX program outcomes to ROI.

If one clear point has emerged in the last couple of years, it is that massive changes are taking place in the CX delivery space. Enterprises no longer need to deliver their services in large facilities and in many locations. Instead, remote work is now mainstream in customer experience management. This practice is providing end-users with the support they need through engaged and motivated agents, building loyalty to your brand, and it will continue to grow in 2022 and beyond.

Want to know where CX is heading in 2022? Check out our 7 key predictions on how CX will evolve over the coming year and beyond. From introducing a fresh approach to capturing insights to outlining new ways to humanize data, these CX predictions are sure to give you lots to think about. Download your copy now!

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In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. Together, Vanilla etched out the State of Customer Success in 2022. What does it look like? How can you prepare? Is your Customer Success team as prepared as they should be? This two-part eBook encompasses all the areas of Customer Success set to change this year.

We’ve all had surveys that we’d rather forget, and there are so many ways a well-intentioned survey can go terribly wrong. Surveys are an important part of your customer experience, which mean they require the same level of strategy, planning, design, and management that you apply to your most important customer journeys and interactions. To help supercharge your surveys, we’re providing you with the four key elements of a brand-building survey program.

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Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.