10 Best Google Form Alternatives to Try in 2024 – Free & Paid

Google Forms is one of the oldest and the simplest survey builders in use, and it is free. You can use it to create several types of forms to capture information like contact details, customer feedback, interests, etc.

But sometimes when you need to configure some complicated surveys and need to include external elements, Google Forms is not often the right answer. So, let’s discuss these limitations and look for some alternatives to Google Forms.

• Limited Response Validation: Response validation options are basic. While you can set some rules for responses (like number limits or required fields), there is limited support for complex validation logic.

*Source: TrustRadius, AUGUST 02, 2021

• Customization: Despite the versatility of Google, you’d have limited features and options to customize the forms and surveys.

Source: TrustRadius, APRIL 04, 2022

Attachments and Uploads: You can only upload one file at a time. Texts are limited to 500KB, images are limited to 2MB, and spreadsheets are limited to 40 sheets.

*Source: Capterra, 2022 

Data Analysis and Reporting: It is difficult to create complex and customizable analytical data and detailed reports with Google Forms when dealing with complex data samples or surveys.

*Source: Capterra, 2022 

• Complex Surveys: You may often find it difficult to handle complex survey data with Google Forms, and can’t fully utilize the data to the benefit of the business.

These are the reasons why businesses look for other Google Forms alternative. So to make it easy for everyone involved in searching for alternatives to Google Form we evaluated a lot of tools and came up with a list of 10 Google Forms alternatives.

Here’s how we evaluated them.

A Detailed Overview of the 10 Google Form Alternatives

Top Google Form Alternatives in 2024

Here’s the top 10 list of Google Form alternatives. The list comprises both paid and free-form builders making them the perfect alternatives.

1 SurveySensum

SurveySensum is an AI-enabled customer feedback tool and a great Google Forms alternative. The tool caters to both beginners and seasoned professionals – with a user-friendly interface for beginners and also advanced features like AI-enabled text analytics software, cross-tab analysis, a real-time ticketing system, WhatsApp surveys, and many more for CX professionals. 

It is not just another CX tool, it is a full-fledged CX service. The tool comes with top industry expert consultation who provides end-to-end implementation support – from the very basics of creating an effective survey to doing an in-depth feedback analysis. But that’s not all, the experts also help in gathering actionable insights and prioritize action plans so that you can identify the gaps and achieve your business goals. 

Our View: If you are looking for a tool that comes with a beginner-friendly interface and survey builder platform but also has advanced capabilities like text and sentiment analysis, cross-tav analysis, analytical dashboard, etc then this tool can be an ideal Google Form alternative for you.

Features:

• 2-hour SLA support guaranteed
• AI-enabled Text analytics 
• Advanced Reporting 
• Integrations (along with data import)
• Real-time analytical dashboard
• On-site support
• End-to-end CX Consultation (inclusive)
• Ad-hoc Surveys
• On-site support

G2 Rating: 4.7

Free Trial: Yes, it offers a free plan and a free trial with 25 survey responses and website integrations, unlimited surveys, unlimited touchpoints, unlimited users, and unlimited questions.

Pricing: Pricing starts at $99/month

Get started with SurveySensum today and begin your journey of transforming feedback into revenue!

2 JotForm

JotForm is a way more advanced and creative survey builder than Google Forms. It helps you create compelling surveys and forms to collect customer insights. And offers unlimited customization, data collection, conditional survey logic, reports, and automated workflows.

Our View: The tool is pretty basic, so if you are a beginner it can be ideal for you, but might not be ideal if you are looking for a Google Forms alternative with in-depth analysis capabilities.

*Source: G2, May 14, 2024

Features:

• Mobile-friendly form builder & theme customization
• Offline data collection
• Collects online payments, e-signatures, and files
• E-mail notifications and alerts
• Unlimited form duplication

G2 Rating: 4.7

Free Version: Available and limited to 5 free forms per month

Price: Starts at $34/per month

3 Microsoft Form

Microsoft is one of the best alternatives to Google Form. It is widely known to businesses and people and can easily integrate into Excel. It is not free unless you have an Office 360 subscription. 

Our View: The tool is ideal for you if you are looking for a simple survey tool with not many customization options, but if you want to create better surveys with advanced customization options, then this tool might not be ideal for you.

*Source: G2, May 14, 2024

Features:

• Easy to set up forms and surveys
• Visual drag & drop editor available
• Import or export data to and from Microsoft Excel
• Compatible with any web browser
• Customizable themes for forms

G2 Rating: 4.4/5

Free Version: Free trial available, no free version

Pricing: Starts at $7.99 per month

4 TypeForm

Typeform is another popular alternatives to Google Form. allows you to create simple forms quickly, without any friction. Its surveys are usually short, crisp, and to the point with interactive themes and design elements. And it offers so many customizations that you’ll never get bored.

Our View: Typeform is a great tool when it comes to creating effective surveys with advanced customization and in-depth analysis, but if you are looking for a cost-effective CX solution, then this tool might not be ideal for you.

*Source: G2, Mar 26, 2024

Features:

• Plenty of built-in templates and customization options
• Uses conditional logic and features to build contact forms
• Integration with popular apps
• Attractive and easily visible CTA buttons

G2 Rating: 4.5/5

Free version: Free plan is available

Pricing: Starts at $25 per month

5 Zoho Forms

Zoho Forms is part of the Zoho Apps. It allows you to create forms, share them online, send alerts, and gather data in one place. It enables you to create beautiful forms without needing to know any piece of code and integrates with the app you already use.

Our View: The tool comes with many great features like advanced in-depth analysis and the best part is you don’t need to know advanced coding for this tool. But the tool might not be ideal for you if you are looking for a survey tool with advanced customization options or a tool that can create better mobile surveys. This tool lacks both customization capabilities and mobile surveys.

*Source: G2, Mar 29, 2024

Features:

• Create, edit, and manage forms offline
• Payment-friendly design forms
• Built-in team collaboration tools
• Drag & drop editor with 40+ field types
• Built-in analytics and data export facility

G2 Rating: 4.4/5

Free version: Free version is available

Pricing: Starts at $13 per month

Creating surveys can be a time-consuming process, but it doesn’t have to be. With SurveySensum’s industry-specific survey templates, you can create and launch surveys in just under 5 minutes!

6 SurveyLegend

SurveyLegend is an advanced online form builder and a perfect Google Forms alternative in several ways. It helps you create mobile-friendly, responsive, and user-friendly forms and surveys for users. 

Our View: If you are looking for a simple CX tool to design and launch surveys, then this tool might be ideal for you. But if you are looking for a more intuitive tool with advanced customization options, in-depth analysis, multilingual surveys, and implementation support, then this tool might not be ideal for you.

*Source: G2, Sep 24, 2023

Features:

• Beautiful design themes and templates
• Mobile & tablet-friendly surveys
• Built-in analysis tool to get real-time survey insights
• CSAT templates to measure customer satisfaction
• One-click shareable surveys using emails, FB, Twitter, URLs, etc.

G2 Rating: 4.4/5

Free version: Free version available

Pricing: Starts at $15 per month

7 SurveyMonkey

SurveyMonkey is a popular online survey development cloud-based software that allows users to create, distribute, and analyze surveys. It is widely used by individuals and organizations for a variety of purposes, including market research, customer satisfaction, and employee feedback. 

Our View: If you are looking for a tool that provides both basic and advanced features, then SurveyMonkey might work for you. But if you are looking for a cost-effective solution, then this might be the ideal choice as the pricing of this tool can be a bit steep, and having add-ons will cost more.

*Source: G2, Dec 22, 2023

Features:

• Has over 1600+ expert questions to choose from
• Multiple templates for different audiences
• Uses conditional branching and skip logic
• Has WordCloud and Sentiment Analysis
• Export data in multiple formats

G2 Rating: 4.4/5

Free version: Available

Pricing: Starts at $39 per month

8 Paperform

Paperform is another Google Forms alternative that can be a great Google Form equivalent. It is a versatile online form builder and digital solution that allows users to create custom forms, surveys, landing pages, and automated workflows.  It is designed to be user-friendly and flexible, catering to various needs from simple forms to complex, branded pages. 

Our View: If you are looking for a robust survey tool with in-depth analysis, then this tool might work for you. But if you are looking for a tool with website integrations then this tool might not be ideal for you as this tool lacks some important integrations like with KLAVIYO, etc.

*Source: G2, Apr 27, 2022

Features:

• Built-in templates to create any type of forms
• Built-in order management and inventory system templates
• Has product catalog templates with payment options
• Target marketing campaigns and graphic elements on surveys
• Create forms like landing pages and run PPC ads

G2 Rating: 4.5/5

Free version: No free version, but a 14-day free trial is available

Pricing: The essential plan starts at $20 per month

Create, Launch, Analyze and take action on your customer feedback and transform your feedback into revenue with SurveySensum!

9 Wufoo

Wufoo is another Google Forms alternative that can be a great Google Form equivalent.  It is a cloud-based form builder and is all about simplifying the form-building process. It has an award-winning UI that allows businesses to customize the forms as they want. Also, it lets you create quick forms for registration, contact, surveys, payments, etc., hassle-free.  

Our View: If you are looking for a simple survey tool, then Wufoo might work for you, but if you are looking for an intuitive and robust survey tool with customizable capabilities and a user-friendly user interface, then this tool might not be ideal for you.

*Source: G2, Feb 11, 2023

Features:

• Drag and drop editor to create forms quickly
• Upload files in multiple formats
• Secure data transmission using 256-bit SSL encryption
• Real-time updates on responses
• Customize branding on surveys and customize reports as you want

G2 Rating: 4.2/5

Free version: Free version is available

Pricing: The starter plan begins at $14.08 per month

10 Cognito Forms

Cognito Forms is a well-known survey tool. From simple to complex surveys, you can create anything you want with them. Moreover, it offers powerful features and can be integrated with the apps seamlessly. 

Our View: Cognito forms is a simple tool survey, so if that’s what you are looking for, then it might be ideal for you. But if you are looking for a robust survey tool with advanced customization capabilities and templates, then this tool might not be ideal for you.

*Source: G2, Jun 20, 2023

Features:

• Has a myriad of built-in templates to start right away
• Visual drag and drop editor to build forms quickly
• Lets you integrate forms to payment services like Square and Paypal easily.
• Provides a built-in data management system
• Conditional logic to capture real-time information

G2 Rating: 4.5/5

Free version: A free plan is available

Pricing: Starts at $15 per month 

Wrapping Up…

Though there are multiple other tools in the market these were few of the many that made it on our list. We hope this list has helped you discover a few alternatives that you can use based on your use case and requirements.

To choose the best alternative for your businesses, ask yourself

• Why do you want to create a form or survey?
• What is its intended purpose?
• Who is your target audience?

Then match your requirements against the features of each tool and you’ll find the one that’s most suitable for you. 

Meanwhile, you can try SurveySensum for free!

We promise you – it is the simplest survey platform you’ll find.

FAQ (Frequently Asked Questions) on Google Forms alternatives

Yes, there are several alternatives to Google Forms that offer additional features and customization options. While Google Forms is a convenient and easy-to-use tool for creating simple surveys and forms, other platforms like SurveySensum, provide more advanced analysis, better integrations, and enhanced design capabilities.

Yes, Google Forms is still free to use. It is available as part of the free web-based Google Docs Editors suite offered by Google, which also includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google Sites, and Google Keep. You can create, edit, and manage forms without any cost, and they are stored on your Google Drive.

If you are looking for an alternative to Google Form, some popular options include SurveySensum SurveyMonkey, Typeform, Microsoft Forms, and JotForm. These tools offer various features and customization options that might suit different needs better than Google Forms in some cases.

Jotform vs. Google Forms:

• Customization: Jotform offers more extensive customization options compared to Google Forms. Users can create more visually appealing forms with customizable themes, templates, and branding options.
• Features: Jotform provides advanced features such as conditional logic, payment integrations, and a wider variety of question types.
• User Interface: Jotform’s interface is often considered more intuitive and user-friendly for designing complex forms.

Integrations: Jotform has a broader range of integrations with third-party apps and services, making it a more versatile choice for businesses with specific integration needs.

Yes, there is a similar tool for Microsoft Outlook users called Microsoft Forms. Microsoft Forms is a part of the Office 365 suite and allows users to create surveys, quizzes, and polls. It integrates seamlessly with other Microsoft Office applications, including Outlook.