Optimove

JUNE 30, 2022

Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. Brands have known for ages that some customers are more valuable than others. Welcome to 2027.?.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Oracle

JANUARY 27, 2021

Ecommerce has assumed an even larger role over the past year as the effects of the global pandemic have pushed almost every customer-facing business into the online world. What does this mean for companies seeking to hone their marketing edge? AI adds a human element. billion to be spent on AI by global retailers by the end of the year.

Ecommerce 102

Ecommerce Trends Retail Social Media 102

Call Experts

APRIL 8, 2024

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

Contact Center 52

Contact Center Call Center Guidelines Customer Satisfaction 52

Call Experts

OCTOBER 5, 2023

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

Contact Center 105

Contact Center Call Center Guidelines Customer Satisfaction 105

West Monroe

JANUARY 25, 2023

By getting a more holistic picture of their customers’ preferences, private equity firms will be able to act on these metrics and make decisions that reinforce long-term profitability. Understanding what customers are willing to withstand is critical, especially in an environment where new customers may not be coming in.

Analytics 52

Analytics Data Strategy Chatbots 52

Optimove

MAY 7, 2020

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. Let me start by saying that in general, both these decisions are steps forward in terms of customer privacy protection. In fact, Firefox and Safari have already done so.

Advertising 52

Advertising Policies CRM Competitive Advantage 52

BirdEye

JULY 3, 2023

It is common for the affiliate to have a very particular or niche audience that aligns with a customer base the business would like to market to. Reliance on the affiliate: As a customer purchases your goods or services through the affiliate, the customer may be less likely to become a repeat customer.

Sales 98

Sales Marketing Social Media Video 98