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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. The Big Picture: In this post, we explore 14 strategic imperatives for success in 2025, based on the trends we’re currently seeing in 2024. This is a checklist to make sure you stay ahead of the curve.

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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

How much must they know by 2025 to not become a commodity? It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality.

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Customer service trends for 2021: Top analyst predictions

TechSee

A recent Gartner report predicts that by 2025, customers will pay a freelance customer service expert to address 75% of their service needs. In Gartner’s analysis, proactive engagement with customers on digital platforms is a key strategy to increase loyalty and serves as an opportunity.

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Customer Self-Service: Pros, Cons, Examples

TechSee

Offering the relevant and accessible support channel is a key driver to enhancing customer experience, loyalty, and retention. Download our eBook: What Self Service Will Look Like in 2025 . By 2025, 50.7% Empowering customers with seamless self-service is a clear path to customer loyalty. What is Customer Self Service?

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How to Use Automation Without Losing Personalization: Achieving an Efficient & Effective CX Strategy

Kustomer

When it comes to building customer loyalty, every interaction matters. Use Personalization to Deliver Effective CX & Build Loyalty. Proactive support can help your organization get ahead of potential issues before customers are even aware of a problem, or even create opportunities to build loyalty and generate sales.

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Gaming Operators: Empower Web Push Messaging by Knowing the Lifecycle Stage

Optimove

Part 1 of a Three-Part Series on Harnessing the Power of Web Push Messaging for Gaming Operators: Web push messaging , based on customers’ lifecycle stage, has the power to engage audiences, drive conversions, and foster long-term loyalty. Web push continues to hold a top spot in the marketer’s campaign arsenal. Not without reason!

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All About Connect: Optimove’s User Conference, March 20-21, 2024, in London

Optimove

Rusty Warner, Vice President and Principal Analyst at Forrester As B2C marketers, we are bombarded with technology – but which ones will deliver returns, and which will end up costing money and customer loyalty? Discover how industry leaders leverage customer data and AI to navigate challenges and craft personalized experiences.