2019 Social Media Marketing Predictions

NetBase

When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. Stories that Grab Consumers by the Heart.

121 Amazing Social Media Statistics and Facts

Brandwatch CX

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. billion active social media users.

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Social Media Industry Report 2019: Media & Entertainment

NetBase

What dictates consumersmedia consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Here’s why: Global consumers spent more than 473 minutes a day with media in 2018. What the Consumers in the Wild Want.

21 Free Social Media Analytics Tools For Marketers

NetBase

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools. Before you review the list, we wanted to take a moment to define social media analytics if you’re a little green.

21 Top Social Media Tools for 2019

NetBase

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. A Quick Refresher on Why You Need Social Analytics Tools. Social consumers are constantly evolving. Social listening helps you find them. Social is more than just Facebook, Twitter, etc.

Social Media Industry Report 2019: Media & Entertainment

NetBase

What dictates consumersmedia consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Here’s why: Global consumers spent more than 473 minutes a day with media in 2018. What the Consumers in the Wild Want.

Social Media Industry Report 2019: Consumer Packaged Goods

NetBase

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6

Best Ways to Utilize Social Media for Consumer Surveys

ProProfs Chat

Social media has quickly grown up to become the best tool to gain a clearer picture of what consumers want. Once you see the benefits of social media and create a plan of action, customer surveys become more effective and insightful. Use the following tips to maximize your use of social media through customer surveys : Create New Trends Through Audience Engagement. Most consumer surveys are written keeping in mind a specific goal.

21 Free Social Media Analytics Tools For Marketers

NetBase

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s about offering an overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels. It’s a process that can only be accomplished with the help of social analytics tools. Before you review the list, we wanted to take a moment to define social media analytics if you’re a little green.

The 2019 EMEA Social Media Market Survey Report

NetBase

Our 2019 EMEA Social Media Market Survey Report answers that question, and more. Better understand customer experience and the consumer journey. And that last bullet will drive ways to reconnect with consumers and re-energize confidence. We’ll see how EMEA marketing masters, spanning a wide swath of categories, are using social insight to generate awareness and grow in these challenging times. Executive Insights Social Media Intelligence

What is Social Media Monitoring?

NetBase

Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. Our Social Media Analytics Guide , newly updated for 2019, was created to break down and define the varying terms so you understand how to use each tool for maximum brand impact. What Is Social Media Monitoring? <Currently

Inspiring Social Media Campaigns To Drive Your 2019 Marketing

LiveChat

Brands are nothing without a social media presence. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative and attractive opportunities for their customers. You’ve got to stay alert, and you’ve got to keep your eyes open if you’re up for a dive into the social media marketing stream. Stay tuned to fuel your passion for 2019! Sergio Rossi and 150UP pair up for the social thrill.

21 Top Social Media Tools for 2020

NetBase

October 2019 Update: Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? Social Analytics Tools Are evolving along with consumers. Social consumers are constantly evolving. Social listening helps you find them. Social listening can tell you that.

The Do’s and Don’ts of Excellent Customer Support on Social Media

ProProfs Chat

Modern customers believe that social media is a new better way to interact with the brands when they have questions, problems, or concerns. According to a Smart Insights report, 63% of people expect brands to offer customer service via their social media channels, and 90% of social media users have communicated with brands via these platforms. For a number of reasons, consumer behavior on social media is constantly changing.

NetBase Social Media Industry Report 2019: Global Beauty Brands 

NetBase

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media.

21 Top Social Media Tools for 2019

NetBase

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. A Quick Refresher on Why You Need Social Analytics Tools Social consumers are constantly evolving. Social listening helps you find them. SentiOne Social is more than just Facebook, Twitter, etc.

Why CEOs should have a presence on social media

Helen Dewdney

What company CEOs are on social media? Most CEOs aren’t on social media. But at a time when social media plays such a huge part in many people’s lives this can be very short sighted. — Greg Jackson (@g__j) February 20, 2019. When a consumer contacts a CEO on Twitter. Having your CEO accessible on social media provides other opportunities beyond dealing with customers. — Greg Jackson (@g__j) March 4, 2019.

Top 5 Tactics Your Social Media Audit Must Cover

NetBase

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Before we get to the list – be sure to note: The social analytics tools that got the job done in 2010 would only give you a fraction of the data intelligence brands rely on now. But have you kept up as well as you think you have with social analytics innovations? Social Listening for Campaign Success. Social Media Intelligenc

Developing Social Media Influencer Opportunities

NetBase

Social intelligence gives brands access to the true voice of the consumer – what interests and motivates them. It’s important information to have; game changing, really as it’s also a window into the psyche of the consumer, allowing brands to reach them on an emotional level and make those interactions more impactful. As proven influencer marketing and Instagram platform pro, @racheltravels shares, some travel influencers just aren’t worth a brand (or consumer’s) time.

Heading Off a Social Media Influencer Crisis

NetBase

Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. It’s exciting to think of someone like Kylie Jenner or Taylor Swift sharing about your brand – especially knowing how many fans they have on social. As Jamie Elgie writes in Forbes , “Don’t say yes to anyone with a high social media following. Trends change constantly, as do consumers opinions about everything. Social Monitoring

Social Media Audit Tools

NetBase

Spring is a great time to perform a social media audit , to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to audit. But the tools below – updated for 2019 – will surely get you started. Why perform a social audit?

How to Evaluate Social Media Analytics

NetBase

Updated July 2019. Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. Social Media Analytics Strategizing Starts Here. Start with Social Listening. Perhaps the biggest change to marketing in the past decade is the shift to consumer centricity.

Social Media Customer Service Tips (with Rachel David)

Michel Falcon Experience

In my interview with Rachel David , founder of Hashtag Communications , we discuss social media customer service, managing remote employees and how businesses can leverage influencers to build trust with potential customers. Michel: In this interview, I’m speaking to Rachel David to talk to her about social media, customer service, managing remote employees, and I’m going to ask her about the Jerk King fiasco.

7 Social Media Crisis Management Metrics

NetBase

Do you know which metrics to monitor when facing a social media crisis ? Pulling from publicly available structured and unstructured data available on social channels, domains, blogs, forums, news and review sites, your brand can learn lots about this person pretty quickly. You may have thousands of upset consumers or a rowdy influencer leading the group into battle, as a brief stopover on his/her ego trip. Sentiment Analysis Social Monitoring

Social Media Week NYC Recap

NetBase

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign Strategy with highlights from: Jenna Manula Linares – Senior Director, Social Media, Stella Rising. Changes in which social channels are popular was an observation of Jenna’s.

Mastering Social Media Reporting Guide

NetBase

Updated May 2019. Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Our new Social Media Reporting Series will explain the importance of reporting on your analytics insights, and how NetBase makes it easy to do. Social Analytics

The Best Free and Paid Social Media Analytics Tools

Brandwatch CX

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Social Mention.

Using Social Media Insight to Inform Competitive Intelligence

NetBase

They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . As a result, strategy needs to be equally versatile to capture insight in real-time, including: Consumer behavior (what they’re buying, doing, attending and potential relevance/collaboration opportunities). Consumer preferences (unmet needs, or just areas to pay closer attention to over others in the moment).

23 Restaurant Social Media Statistics You Need to Know

ReviewTrackers

Social media gives consumers ideas about things to do and buy to make their lives better. . Restaurant Customer Statistics for Every Social Media Manager. An effective social media strategy in marketing is a must for all restaurants. Here are five statistics that prove just how successful social media can be for restaurants when there’s an emphasis on the customer.

Bold360 Recognized by TrustRadius as Top Rated Live Chat & Social Media Customer Service in 2019

Bold360

In this day and age, consumers expect nothing short of a world-class customer experience — whenever and however they interact with a business. Thanks to those customers, B old360 was just named a 2019 Top Rated Live Chat and Social Media Customer Service by TrustRadius. Bold360 has won a Top Rated award for both live chat software and social media customer service software,” said Megan Headley, VP of Research at TrustRadius.

What is social media marketing? The Beginner’s Guide!

SurveySparrow

The average social media usage by a person is 136 minutes each day. billion users on different social media sites. You have to be in an unheard-of industry if you say that none of your potential customers are in any social media site. With so many social media users on a single platform, they can also gang up against companies if you were to indulge in something that your customers don’t appreciate. Use 1-2 social media channels: .

9 Social Media Listening Success Stories

NetBase

The case for social listening has been stated numerous times – and it’s a solid one. Not only does social listening lead you to important insights about your audience – it protects every aspect of your brand when you apply those insights. Still, some continue to question the value of social listening tools, unconvinced they make that big a difference. The biggest lesson social listening teaches time and again is not to assume you know what consumers will respond to.

Avoid These Professional Social Media Influencers Like The Plague

NetBase

Beware – some professional social media influencers are more aptly described as professional social media advertisers. Social intelligence has evolved to the point where we can actually have something akin to living room conversations with consumers. Brands need influencers to have conversations about them – conversations that are authentic and create emotional, personal connections with consumers.

The #1 Social Media Monitoring Strategy You’re Doing Wrong

NetBase

Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. NH mom Dahlia Resik was reminded via social media of the hassle of getting young children into a car seat without a coat – which is a safety issue due to winter coats’ typical puffiness. If you limit your social monitoring to the social channels your own brand is active on, you’re limiting potential connections with new fans.

Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester's Customer Insights

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). And I’d add “holiday advertising.” Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

Is Organic or Paid Social Media Better for the Customer Journey?

Kitewheel

The rise of social media has opened up a powerful channel for companies to engage with customers. The data that customers provide and generate on social media is plentiful and rich but it can be difficult to know which strategies to use in the social media space.

How to Use Social Media Audience Analysis for Marketing Success

NetBase

And reaching target consumers can seem impossible in a sea of competitors with wider reach and extensive resources. But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. It’s a great showing): And the top conversations are around sandwiches, of course, as there are still shockwaves reverberating online from the great chicken sandwich war of 2019 (Popeyes vs Chick-fil-A).