NetBase

MAY 9, 2019

Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? <Currently Viewing.

Social Media 62

Social Media Analytics Analysis Airlines 62

Kitewheel

AUGUST 10, 2020

The rise of social media has opened up a powerful channel for companies to engage with customers. The data that customers provide and generate on social media is plentiful and rich but it can be difficult to know which strategies to use in the social media space. The Benefits of Paid Social Media.

Social Media 52

Social Media Customer Journeys Advertising Brands 52

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 40

Entertainment Social Media Report Industry 40

NetBase

AUGUST 7, 2020

They recently experienced wild success leveraging TikTok to target young consumers during this lockdown. The right social media tools offer clues. We will investigate how a brand can capture consumers by harnessing popular media, examined via social media listening. Let’s find out!

Consumers 80

Consumers Social Media Video Brands 80

NetBase

SEPTEMBER 13, 2019

Marketing success can feel elusive some days. And reaching target consumers can seem impossible in a sea of competitors with wider reach and extensive resources. But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand.

Social Media 53

Social Media Analysis Marketing How To 53

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Published on: January 16, 2019. Author: Olivier Njamfa - CEO & Co-Founder As we move into 2019, businesses are having to cope with unprecedented uncertainty.

Consumers 71

Consumers Brands Social Media Measurement 71

NICE inContact

OCTOBER 18, 2019

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. And thanks to its rigorous analysis of vendors within the market, the report helps buyers ensure the right cloud technology partner is selected for their contact center needs.

Contact Center 120

Contact Center Self Service Omni-Channel Call Center 120

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations.

Consumers 52

Consumers Innovation Marketing Social Media 52

NetBase

JULY 24, 2020

And it’s winning consumer love, which is the name of game when it comes to marketing these days. Brands and consumers fighting price gouging and stockpiling. How a brand can stay one step ahead of their consumers, with consumer and market research. 42% of social media influencers are hoarding toilet paper!

Consumers 90

Consumers Social Media Brands Analysis 90

Eptica

DECEMBER 11, 2019

Date: Wednesday, December 11, 2019 Author: Pauline Ashenden - Marketing Manager Taking stock of customer service in 2019. Published on: December 11, 2019. And what better way of doing this than exploring the 2019-20 Contact Babel UK Contact Centre Decision-Makers’ Guide , sponsored by Enghouse Interactive.

Self Service 75

Self Service Customer Service Social Media NPS 75

NetBase

AUGUST 3, 2020

Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. Consumer influence by micro-influencers, and why they resonate so deeply. billion in 2019.

Marketing 97

Marketing Social Media Fashion Advertising 97

NetBase

MARCH 4, 2019

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses.

Report 89

Report Social Media Advertising Ecommerce 89

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

CSM Magazine

JULY 29, 2020

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . The images have all been taken from the #RateMyKFC social media campaign, which asked followers to make their own versions of its chicken wings and post them on social.

Marketing 104

Marketing Social Media Multi-Channel Advertising 104

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

CSM Magazine

NOVEMBER 19, 2018

Sabio’s Chief Innovation Officer, Stuart Dorman highlights what he sees as the 10 key CX technology trends that will shape successful customer experiences during 2019 and beyond. 10 Key CX Technology Trends for 2019. Expect 2019 to see this trend accelerate, particularly as we see the trust agenda escalating in today’s post-GDPR world.

Trends 88

Trends Customer Experience Social Media Self Service 88

NetBase

JANUARY 4, 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. Instagram is clearly the most important channel for brands to engage with consumers. And consumers are loving it.

Marketing 80

Marketing Social Media Consumers Brands 80

NetBase

DECEMBER 7, 2018

At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. Charlie Marples , Social Media Insights Manager, Lloyds Banking Group. Manideepa Paul , Social Media Insights Manager, Lloyds Banking Group.

Social Media 56

Social Media Banking Groups Analytics 56

NetBase

APRIL 2, 2019

. Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. Our 2019 Social Analytics and Artificial Intelligence Report deconstructs the struggle and offers insight to help! Let’s take a peek.

Analytics 90

Analytics Report Social Media Consumers 90

ShepHyken

JANUARY 28, 2019

Which-50) Every marketer has heard a horror story where a brand went viral for horrible customer experience with social media enhancing the frequency of those stories twofold. Social media customer care best when humans and bots are at play by Tara Jones. What Do Customers Really Think Of Your Brand?

Social Media 97

Social Media Customer Service Customer Care Insurance 97

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. Self-driving cars.

Consumers 56

Consumers Marketing Financial Measurement 56

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

eBook 55

eBook Marketing Comparison Analysis 55

CloudCherry

SEPTEMBER 6, 2018

Essentially, predictive analytics is used to reverse-engineer the actions taken by customers to prescribe CX strategies that will result in a positive outcome for both your consumer and your company. But in today’s market, there are very few platforms that truly put the power of predictive into the hands of every stakeholder.

Analytics 221

Analytics Analysis NPS Financial 221

Hallmark Business Connections

MARCH 16, 2021

And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. And even though the pandemic caused many consumers to tighten their belts, Boomers were the least likely to report financial insecurity.

Marketing 98

Marketing Social Media Retail Insurance 98

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? How many brands (and consumers) are making the most of The Fourth. In 2019, 47+ million Americans traveled over 50 miles to celebrate with family and friends. In 2019, over $1 billion was spent on fireworks. US Consumers Typically Love the 4th . Pool parties.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. MWC Barcelona 2019 Self-Service Sessions not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. In a nutshell.

Self Service 95

Self Service Innovation Telecommunications Consumers 95

Eptica

MAY 15, 2019

Date: Wednesday, May 15, 2019 Author: Pauline Ashenden - Marketing Manager Which sectors do consumers trust most for CX? Published on: May 15, 2019. Author: Pauline Ashenden - Marketing Manager If you don’t build consumer trust in your brand, you risk undermining customer loyalty and damaging sales revenue.

Consumers 66

Consumers Automotive Insurance Self Service 66

Eptica

APRIL 12, 2019

Date: Friday, April 12, 2019 Author: Pauline Ashenden - Marketing Manager Analyzing CX sentiment in 2019. Published on: April 12, 2019. The highest ever number of consumers (13.9%) said they’d faced customer service problems. This means customer satisfaction is at its lowest level since July 2016.

Conference 76

Conference Self Service Fashion Ecommerce 76

CSM Magazine

MARCH 20, 2023

Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. This method was used instead of traditional marketing techniques. How Brands Become Icons – Douglas B.

Marketing 52

Marketing Social Media Advertising Case Study 52

Oracle

APRIL 1, 2019

In 2019, there’s a fundamental shift in the way brands think about omnichannel, as every part of the CX becomes crucial. Today’s CX technology is making it easier to map buying behaviors to social media interactions and other touchpoints for a more realistic, real-time understanding.

Omni-Channel 108

Omni-Channel Customer Experience Touchpoint B2C 108

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

Marketing 40

Marketing eBook Comparison Analysis 40

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. and European luxury markets. and European luxury markets. What luxury consumers really want from brands.

Consumers 59

Consumers Meeting Brands Ecommerce 59