ShepHyken

APRIL 17, 2017

How to Drive Customer Loyalty Among Millennials by Timi Garai. Emarsys) Loyalty needs to be fun. This excellent article has several ways to drive loyalty with millennials. Knowing the Difference Between Loyalty and Retention Programs by Keith O’Brien. Do not confuse the two. Follow on Twitter: @Hyken.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

ReviewTrackers

MAY 8, 2017

CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. in 2017[vii]. Card attrition rates rose to 15% in 2018 from 10.5%

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

AUGUST 28, 2017

The Future of Customer Loyalty Programs – Now and for the Holidays by Timi Garai. For information on The Customer Focus™ customer service training programs go to www.thecustomerfocus.com. The post 5 Top Customer Service Articles for the Week of August 28, 2017 appeared first on Shep Hyken. Well deserved, I might add!).

Customer Service 79

Customer Service Contact Center Ecommerce Loyalty Programs 79

Currency Alliance

DECEMBER 15, 2017

Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty. Customers are changing rapidly.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

Oracle

APRIL 4, 2018

By building a more human-to-human (H2H) CX, SMBs can develop meaningful connections with customers that will in turn boost loyalty, compel them to return, and create brand advocates. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs. 3 Ways to Foster Loyalty.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 62

Loyalty Programs Ecommerce Advertising Loyalty 62

ShepHyken

JULY 24, 2017

A Billion Reasons Why Loyalty Marketers Need Customer Identity by Mike Sands. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest.

Customer Service 51

Customer Service Loyalty Programs Self Service Loyalty 51

BirdEye

NOVEMBER 20, 2023

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

Software 63

Software Marketing Multi-Channel e-support 63

Blake Morgan

AUGUST 29, 2022

Years before the pandemic, the company began looking for new ways to evolve the customer experience with technology to stay ahead of changing trends and demands, including adopting a smoother, cloud-based point-of-sale system in 2017.

Customer Focused 59

Customer Focused Loyalty Programs Customer Centricity Technology 59

ShepHyken

FEBRUARY 26, 2018

tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. Why Paid Memberships Are the New Loyalty by Doug Stephens. The Business of Fashion) What if businesses could turn transient loyalty into something deeper and more engaging?

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. I’ve been working at John Paul since January 2017.

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past. Not Meeting Your Targets? Here’s Why.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Alida

APRIL 19, 2017

Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. A 2017 report shows that over 87 percent of retailers are now prioritizing customer retention over revenue, and 83 percent recognize that customers are now in control of the brand-customer experience.

Retail 173

Retail Company Sports Fashion 173

ShepHyken

JULY 24, 2017

A Billion Reasons Why Loyalty Marketers Need Customer Identity by Mike Sands. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest.

Customer Service 28

Customer Service Loyalty Programs Self Service Loyalty 28

SurveySensum

JULY 10, 2023

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. Conducting personalized marketing and loyalty programs to elevate the customer experience.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

PK

JUNE 5, 2018

Last week Lenati wrapped up our time in Florida at Loyalty Expo 2018. It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. In 2017 DSW announced a new brand mission: We inspire self-expression.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Currency Alliance

FEBRUARY 15, 2018

Despite a successful 2017 holiday season [i] , commentators talk of a “retail apocalypse” and stories of store closures abound [ii]. This is, in effect, a monetized loyalty strategy. Tesco had once been considered a market leader in launching its loyalty program. Shrinking retail sector. Currency Alliance can help.

Retail 110

Retail Brands Banking Loyalty Programs 110

SurveySensum

JULY 10, 2023

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. Conducting personalized marketing and loyalty programs to elevate the customer experience.

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

John Paul

FEBRUARY 28, 2019

We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example. We work for the “Elite” members of the loyalty program, clients who are really loyal to the brand!

Hospitality 40

Hospitality Loyalty Programs Hotels Loyalty 40

John Paul

FEBRUARY 28, 2019

We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example. We work for the “Elite” members of the loyalty program, clients who are really loyal to the brand!

Hospitality 40

Hospitality Loyalty Programs Hotels Loyalty 40

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

Tourism 56

Tourism Travel Customer Service e-support 56

Gravy Analytics

JULY 1, 2019

Bruster’s has more to celebrate than just a milestone birthday, as the company, including its stores in South Korea and Guyana in South America, is in the midst of six consecutive years of sales growth and the highest average unit volume in company history.

Loyalty Programs 40

Loyalty Programs Analytics Retail Loyalty 40

CloudCherry

JULY 25, 2018

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Over 60% of them managed relatively large operations with more than $1 billion in annual revenue.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Second to None

SEPTEMBER 13, 2018

1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

Retail 54

Retail Brands Fashion Voice of Customer 54

ShepHyken

NOVEMBER 13, 2017

CX along with employee engagement are the focal points for companies who are looking to improve brand loyalty and customer engagement. Salesforce CEO Marc Benioff: ‘Loyalty is dead.’ Benioff commented that “Loyalty is dead.” I’d say that “Loyalty as we know it is dead (or at least dying a slow death).”

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. down to 0.3% on credit cards and 0.2%

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention.

Hospitality 74

Hospitality Travel Industry Brands 74

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? You may have the most advanced tools and excellent data scientists; however, all efforts fail without the correct behavioral changes needed internally to ultimately take action (Bain & Co 2017). Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ClearAction

NOVEMBER 25, 2017

Customers trust businesses based on how well they treat employees, the quality level of products and services, how well they listen to customers , whether they pay their fair share of taxes, and how well they conform to ethical business practices, according to the 2017 Edelman Trust Barometer.

Policies 63

Policies Customer Experience Government Airlines 63

Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Qualtrics

MAY 9, 2019

Are you a part of the loyalty program? LOYALTY IS AN EMOTION – IT’S A VERY VISCERAL THING’. Loyalty isn’t a card or points system or a database,” says Emily. Loyalty means I will come back to you again and again by choice because I love how I feel when I’m with you. That’s loyalty. “It’s

Brands 36

Brands Hotels Loyalty Programs Loyalty 36