Remove 2017 Remove Consumers Remove Loyalty Programs Remove Social Media
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Referral marketing software for the win: Our top 20 picks

BirdEye

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

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5 Top Customer Service Articles for the Week of July 24, 2017

ShepHyken

The point is, don’t be misled to think customer service solutions driven by technology or social media doesn’t apply to an older generation. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. So, how do you stand out?

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The Surprising Secret to Sales Growth

Beyond Philosophy

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past. Not Meeting Your Targets? Here’s Why.

Sales 124
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5 Top Customer Service Articles for the Week of July 24, 2017

ShepHyken

The point is, don’t be misled to think customer service solutions driven by technology or social media doesn’t apply to an older generation. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. So, how do you stand out?

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3 Ways Your SMB Can Foster Loyalty with a Human-to-Human CX

Oracle

A 2017 study found consumers’ emotions play a critical role in determining which brands they are loyal to—and that high emotional engagement with a brand can lead to increased loyalty. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs.

Loyalty 56
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How a more emotional customer experience can transform loyalty

Currency Alliance

We’re already seeing a shift from a more traditional, transaction-driven form of loyalty, to a deeper, more holistic form of loyalty based around customer emotions. The reality, though, is that we need to acknowledge that today’s consumer has more choice than ever before. The two types of loyalty.

Loyalty 40
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Customer retention analytics: 5 strategies to reduce churn with data

Thematic

Think customer loyalty programs are all about getting generic discounts, points and rewards? Not always the best value results, and fairly time-consuming, it can still be useful for uncovering patterns within a certain segment of customers. Think again. That was the old school way of doing things. Descriptive Analytics.