Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

ProProfs Chat

MAY 6, 2020

This way, your reputation helps you build experience for your customers. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. Such bad customer experience statistics indicate how customers end up sharing their bad experiences with more people.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

DECEMBER 13, 2018

Our top 10 picks (click to skip through) are: Smarter budgeting: loyalty points receiving less funding in favor of complementary actions. Greater investment to meet consumers’ insatiable appetite for experiences. Loyalty marketing breaking ground in new sectors. in 2017[ii]. Blockchain going quiet (for the time being).

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ProProfs Chat

DECEMBER 12, 2019

These three aspects drive customers to either make a purchase or keep looking for the perfect product/service. Why Customers Come Back? 67% of consumers stated that the one reason that makes them come back to business is a good customer experience. 60% of customers agree to this fact. Brand Loyalty ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

ClearAction

OCTOBER 1, 2018

A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ProProfs Chat

JULY 30, 2021

Read more: Why Customer Service is Your New Marketing Strategy? Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) a) Quality: Good quality is the number one reason for your customers to have a good perception about your brand.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Provide Support

JANUARY 25, 2017

It’s probably needless to say that loyal customers are the biggest assets of any business. Studies show that only a 5% increase in your loyal customer base can result in increases of revenue and profits up to 85% or more. 68% of Millennials say they wouldn’t be loyal to a brand if it doesn’t have a good loyalty program.

Infographics 40

Infographics Loyalty Programs Loyalty Study 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Thematic

NOVEMBER 13, 2018

Your VOC data can be used for various purposes, here are some examples of how you can use your insights to inform business activities: Customer experience: Understand how satisfied your consumers are at different touchpoints, and their willingness to recommend your brand to others. Voice of Customer examples: two success stories.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101