2017 Temkin Trust Ratings (U.S.): H-E-B and Mercedes-Benz On Top
June 7, 2017 Leave a comment
Temkin Group announces the release of the 2017 Temkin Trust Ratings. Based on a study of 10,000 U.S consumers, the ratings benchmarks the level of trust that consumers have with 329 companies across 20 industries. H-E-B and Mercedes-Benz tied for the tops spots, followed closely by USAA (for banking and insurance), and Navy Federal Credit Union. Three TV/Internet service providers earned the lowest Temkin Trust Ratings: Time Warne Cable, Comcast, and Cox Communications. Eleven of the bottom 12 companies are either TV/Internet service providers or health plans. Here’s a list of all of the companies (.pdf).
You can see all of the high-level results on the Temkin Ratings website, or purchase a full dataset.
Purchase dataset for $295+
(see sample spreadsheet)
Highlights of the 2017 Temkin Trust Ratings include:
- The supermarket industry earned the highest average Temkin Trust Ratings (68%), followed by auto dealers (66%), and investment firms (65%).
- TV/Internet services (36%) fell far below any other industries. The next lowest industries are health plans (50%), and wireless (53%).
- The following companies outperformed their industry averages by 15 points or more: USAA (banks, credit cards, and insurance), Navy Federal Credit Union, Advantage Rent-A-Car, ACE Rent A Car, Mercedes-Benz, and credit unions.
- The following companies fell at least 15 points below their industry averages: Airbnb, RadioShack, Days Inn, Commonwealth Edison, Wells Fargo, and Kmart.
- All 19 industries that were in both the 2016 and 2017 Temkin Trust Ratings made improvements over last year. The largest improvements were in utilities (+16 points) and auto dealers (+14 points).
- Of the 280 companies in the 2016 and 2017 Temkin Trust Ratings, 98% of companies increased in score. Fujitsu, HSBC, Dollar, Advantage Rent-A-Car, Haier, Volkswagen, Subaru, and Dominion Virginia Power all increased by at least 25 points.
- Allstate, Taco Bell, Time Warner Cable, Avis, JCPenney, and Wells Fargo are the only companies who did not see an increase in their ratings.
Purchase dataset for $295+
(see sample spreadsheet)