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3 CX Lessons To (Re)Learn From The 2017 Super Bowl Ads

Kerry Bodine

In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad. Here are three lessons that marketers and customer experience professionals (and the advertising agencies they turn to for advice) still need to learn: Stress test your friggin website! Kudos to 84 Lumber for drawing such a large crowd.

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Everything you need to know about the consumer of 2017

Vonage

The days of winning over your customers’ hearts and minds based solely on the quality of your product or service are over. This leaves delivering a speedy, personalized and friendly customer experience as the best way to differentiate your business from its competitors. Half of consumers move on after poor customer service.

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Not To Be Missed: The Best Of 2017

Beyond Philosophy

I always say that Customer Experience is a journey, not a destination. So, celebrate your successes for 2017 but prepare for new challenges in 2018. To get you ready for what is next in Customer Experience, let us review what we have learned so far. Ad agencies know the power of emotions in advertising.

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10 massive business trends that will shape 2017 and beyond

Alida

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Global uncertainty.

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Here’s Why 2017 Might NOT Be The Best For Service

Steve DiGioia

…a tongue-and-cheek look at what customer service might be This original article was written by Steve DiGioia. Year after year we hope service and the customer experience gets better. I felt so foolish when I realized it was just another way to interact with the online customer. Personalized Advertising.

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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Optimove

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. With the advertising world turning away from third-party data, maybe I was off by 7 years. With regards to the first, Chrome is not the only browser to block third party cookies.

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Social Media Influencers and Your Customer Experience

Michelli Experience

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., The report seems to point out that the customer baseline is distrust — and brands have to work from there to gain it back.