Quick Take: We Need More Qualitative Research (Video)
April 15, 2016 1 Comment
In a recent Customer Experience Professionals Association (CXPA.org) CustomerSpark event in Dallas, I spoke about the importance of focusing on emotion. Give that we’ve called 2016 “The Year of Emotion,” this is a popular topic for Temkin Group.
Here’s a short snippet from my speech (one of several quick take videos from the event), where I discuss that We Need More Qualitative Research:
I urge you to join the Intensify Emotion Movement.
Bruce, I am a plain language expert. In that capacity, I am an advocate for understanding the importance of emotion in readers of corporate and government information. Here’s a link to a post I wrote on empathy. https://www.linkedin.com/pulse/empathy-forgotten-element-successful-plain-language-deborah-s-bosley?trk=prof-post
Also, I conduct one-on-one interviews with members of the intended audience for many of the documents we write, revise, and redesign. Qualitative testing is the only way to determine if people understand information when their responses will help us revise.
Thank you for being an advocate!
Deborah S. Bosley, The Plain Language Group