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Introducing The Year of Humanity (2018)

Experience Matters

We focused on Elevate Purpose in 2017, Intensify Emotion in 2016, Engage Employees in 2015, and Amplify Empathy in 2014. We’ve decided to label 2018 as “The Year of Humanity.” So Temkin Group will dedicate our energy in 2018 to promote the following mindset: Embrace diversity.

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Car-Shopping in 2018: Consumer Insight

QuestionPro Audience

Even worse news for manufacturers, it’s predicted 2018’s number will drop to 16.8 The 2018 Car Buyer Journey Study found that consumers are shopping around less than in previous years. In 2016, 70% of consumers felt confident with the price they paid, but in the 2018 study, only 62% are satisfied with their price point.

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Report: Channel Preferences Benchmark, 2018

Experience Matters

We just published a Temkin Group data snapshot, Channel Preferences Benchmark, 2018. consumers about their channel preferences when performing 12 different activities – such as selecting a life insurance policy or applying for a new credit card – and compared their responses to the results of a similar study we conducted in Q3 2016.

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. Hidden Figures , the 2016 female-led drama, earned 6.8 At the shows leading up to the Oscars, womens movements like #MeToo and #TimesUp have been hot topics, highlighting the importance of female representation and gender equality.

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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. ad agencies are not at risk of becoming obsolete, reportedly bringing in over $48 billion in 2016 and employing over 200,000 people, but the growth in this industry is slowing.

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2018: New Ways Cloud Will Enhance Customer Care

NICE inContact

How will companies that have embraced the cloud for the contact center and sales applications across their businesses continue to benefit in 2018 and beyond? Similarly, the Salesforce Einstein AI platform was initially announced in 2016. The post 2018: New Ways Cloud Will Enhance Customer Care appeared first on inContact Blog.

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. Hidden Figures , the 2016 female-led drama, earned 6.8 At the shows leading up to the Oscars, womens movements like #MeToo and #TimesUp have been hot topics, highlighting the importance of female representation and gender equality.