Big Promises, Small Promises: Can Your Organization Keep Both?
Kerry Bodine
JUNE 7, 2017
In November 2014, JetBlue announced that it would be adding baggage fees and reducing leg room – and on June 30, 2015, the airline kept that promise to investors. Your sales agents promise that your product or service will deliver certain benefits. This post originally appeared in Brand Quarterly magazine. But that’s not all.
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