Remove 2012 Remove Brands Remove Social Media
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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Apple Maps for Business: Improve Local SEO and Online Visibility

InMoment XI

Launched in 2012, its popularity initially suffered due to a glitch that would disrupt navigation. If you’re already running a promotional campaign on your social media channels, you can boost your efforts by displaying those offers on your Maps listing. A clothes retailer could mention a flat 40% discount on its place card.

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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual. Good News for Social Customer Service.

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The 7 Keys to Word-of-Mouth Marketing

C3Centricity

” In other words, people are always searching for ways to reduce their stress that is caused by cognitive dissonance when shopping and selecting brands. 2 Focus on Brand Commitment. In the book Spreading the Word , Tom Brown defined brand commitment as: “An enduring desire to maintain a relationship with a specific entity.”.

Marketing 288
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68 Customer Support Email Address Name Ideas

CX Accelerator

This may be self-service, in-person, phone, email, chat, social media or text message. While not every support team has an email address, nor am I saying it is a requirement for every company depending on your customer needs, I have been tasked with creating the support email address in my job for a new brand.

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

Understand your customers are not obsessing over your brand. Image Credit: 401(K) 2012 via Creative Commons license. Here’s a great example from Thomas Pink : Simple, yet personal and thoughtful. No sales pitch, no begging, just a nice, thoughtful way to say thank you. It’s in the bank!

Banking 286
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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.