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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”.

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Stop Making Excuses! COVID Isn’t the Reason Customer Experiences Are Declining, This Is…

Beyond Philosophy

Customer satisfaction is low. Not only that, but a recent report from the American Customer Satisfaction Index (ACSI) suggests that only 30 percent of companies tracked by ACSI improved their score—since 2011. That means that 70 percent of companies either had flat results or saw a decline in customer satisfaction.

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A utility’s journey to a more digital customer experience

West Monroe

Customers today expect that electric, gas, and water service providers will have an immersive and cohesive digital experience—it’s more than customers merely going online and paying their bills. It entails offering customers ways to engage digitally for all possible interactions. Being digital is more than this.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Remember, customer information is constantly changing. Currency and correctness.

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How to Convert Leads to Paying Customers with these 5 Martech Stacks

Fox Metrics

Therefore it isn’t enough to make plans for marketing when you don’t have plans to convert your leads to customers and eventually make sales. According to a study done in 2011 , it was found out that out of 2,240 companies, only about 46% of them follow up leads within 24 hours. However, converting them is more important.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

While knowing “everything” about customers may sound like a good idea, it can also make it easier to cross an ethical line. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Customer relationship management systems (CRMs) , which have been around since the introduction of database marketing in the 1980s.

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Burry Sealants Expands with Mobile Workforce App Roll-out 

CSM Magazine

With real-time connected mobile app and back-office system, BigChange helped Burry improve both office and field efficiency, reduce paperwork, and improve customer service with better reporting and faster invoicing. Burry Sealants is a family run business, established in 2011 and based in Devizes in Wiltshire.