Live Chat for Higher Education – The Ultimate 101 Guide
Comm100
FEBRUARY 1, 2023
85% of Gen Z (those 25 and under) prefer chat or automated interactions for customer service over phone calls. In customer service, only live chat can offer the kind of responsive digital tools that students look for. TRU now sees strong Customer Satisfaction (CSAT) scores at 4.28 / 5, and an average 25 second wait time for support.
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