The New Strategic Growth Blueprint for Successfully Reimagining Market Research
C3Centricity
MARCH 25, 2024
A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. They therefore make the perfect target for sweeping reductions.
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