article thumbnail

7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. Students should check out several books if they want to ace marketing assignments. Holt This book is a must-read for those interested in the history of popular American brands.

article thumbnail

Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

The book is written by Carolyn Blunt (Managing Director of Real Results ) and Martin Hill-Wilson (Founder of Brainfood Consulting ). When you see the example in the book, it makes you realise just how many ‘inputs’ there are – from self help forums, to corporate blogs, to ecommerce reviews. It is quite frightening!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DSSL Rolls-Out BigChange Mobile Field Service Management System

CSM Magazine

The cloud-based system incorporates vehicle tracking, mobile workforce app, intelligent job scheduling and an online customer booking portal. Founded in 1998 by Dave Stephens, DSSL Group was formed in 2009 and is now run by Dave’s eldest son Aaron Stephens as Group Managing Director with his two brothers alongside him on the board.

System 52
article thumbnail

‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

I recently read an interesting article about book stores. The very first sentence of the article stated: ‘Independent bookshops need to make readers feel special in order to compete in the internet age, say book trade experts’. The number of printed books sold in the UK last year dropped almost 10%.

article thumbnail

VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009. Colin is an international author of five bestselling books and an engaging keynote speaker. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter

article thumbnail

The Power (and problem) of Profanity

Horizon CX

The Association of Psychological Science’s Perspectives on Psychological Science published an article by Timothy Jay back in 2009 that helps answer that question. James also published a book in 2000 entitled Cuss Control: The complete book on how to curb your cursing. O’Connor in 1998.

article thumbnail

How to Write a “Relentless” Customer Service Culture Plan

CSM Magazine

When Scott left in January 2009 the stock value was less than when he started as CEO. In my book Relentless I state that if you want to grow and succeed long-term. The value of their company as a service leader has dropped as they have lost their focus on customer service when Lee Scott took over as CEO in January 2000.

Culture 52