article thumbnail

And the Customers Tweeted Happily Ever After

Storyminers

Furthermore, you—as vendor/marketer—aren’t the best storyteller for your brand. As marketers, we think we have to tell our stories, but we rarely seem to do it in a way that spreads naturally and easily. Data for Kroger’s revenue per square foot is from 2008. You can’t buy that much media exposure. He needs shirts.

Retail 264
article thumbnail

The importance of customer culture – an interview with Chris Brown

ijgolding

Although I was studying accounting and finance at the time, I started out in sales and marketing. After a while, my role developed more down the sales route, looking after relationships with retailers. I became a marketing consultant!! Linden founded a company in 1988 that was aimed at developing the marketing discipline.

Culture 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? When the market rights itself, you'll be in a much better position - and can potentially capitalize on the upturn in the economy. During the 2008 recession, Starbucks came under threat.

article thumbnail

DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

The traditional salesperson role is to navigate the sales process from the manufacturer’s perspective, leveraging knowledge and pricing arbitrage. This power play turned sales into a craft of trickery and deception. The sales funnel, once managed predominantly by salespeople, has become automated and smarter through technology.

article thumbnail

Want to Improve CX Significantly? Enhance Your Communication Strategies!

Daniel Group

Our survey database has well over one million completed B2B customer surveys from customers in material handling, construction equipment, bus and truck, and various other industrial markets. This analysis covers 600,000 surveys from 2008 in one vertical market. In revisiting our interview history we discovered key metrics.

article thumbnail

Reinventing the data experience: Use generative AI and modern data architecture to unlock insights

AWS Machine Learning

Only use the following tables: {table_info} If someone asks for the sales, they really mean the tickit.sales table. Appendix Example prompts Domain Database/API Prompt SQL (Generated by LLM) Output Sales & Marketing Amazon RedShift How many ticket sales are there? Legal S3 How many frauds happened in the year 2023?

Data 74
article thumbnail

More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. A large TV service provider leaves $104 million on the table for every one-point decline in its CX Index score.” ” This certainly makes sense to me.