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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59
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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. A: Yes, but “ social media ” tends to be rigidly defined as Facebook, LinkedIn, Twitter, and other popular platforms. Q: Can companies turn their customer experience reputation around?

Brands 54
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Q: When companies don’t get it right, customers are taking to social these days to gripe about it and get action. A: Yes, but “ social media ” tends to be rigidly defined as Facebook, LinkedIn, Twitter, and other popular platforms. Q: What does “micro level” problem solving in customer experience mean? A: Absolutely.

Company 48
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What Do Companies with High Net Promoter Score Have in Common?

Retently

Having support reps answer phones and emails is a nice start, but many customers are likely to contact you on social media too. As early as 2008 , Starbucks publicly announced they were changing the way they made coffee to offer the best possible experience. Unique, Innovative Products and Offers.