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Why listening to customers matters in a recession

Thematic

By listening to your customers. It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely!

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On Metrics and Complacency

CX Journey

You'll want to make sure you're capturing feedback about: the latest experience (assuming you've improved the experience but haven't updated your surveys), new products and services you've introduced, and emerging customer needs and trends in the industry. Also, how do your customer retention numbers look?

Metrics 88
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On Metrics and Complacency

CX Journey

You'll want to make sure you're capturing feedback about: the latest experience (assuming you've improved the experience but haven't updated your surveys), new products and services you've introduced, and emerging customer needs and trends in the industry. Also, how do your customer retention numbers look?

Metrics 80
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CX Experts We Love

Wootric CX Blog

Why we love Amy: She’s head of Customer Advocacy at MindTouch. She was tapped to look after the customer experience as a whole as company growth accelerated. Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. Referred to as “the most famous customer service manager in the US, possibly the world” by BusinessWeek , Eliason is best known for developing the use of social media in the practice of customer relations.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. Referred to as “the most famous customer service manager in the US, possibly the world” by BusinessWeek , Eliason is best known for developing the use of social media in the practice of customer relations.

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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric CX Blog

IBM used CLV to determine the effectiveness of their marketing channels to attract high-spending customers – direct mail, telesales, email, and catalogs per customer (yes, this is an old story – way back in 2008). Listen to your customers and act on their feedback.

Metrics 52