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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, how do your customer retention numbers look? NPS might not be telling the whole story.

Metrics 88
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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, how do your customer retention numbers look? NPS might not be telling the whole story.

Metrics 80
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CX Experts We Love

Wootric CX Blog

Why we love Amy: She’s head of Customer Advocacy at MindTouch. She was tapped to look after the customer experience as a whole as company growth accelerated. Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers.

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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric CX Blog

*The average customer lifespan is calculated in months. Like measuring NPS though, it really isn’t actionable until you start segmenting the metric. To make CLV more actionable and predictive, you’ll want to separate these numbers by customer segment and acquisition channels. Ask your most loyal customers for support.

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