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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59
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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Connecting with a customer begins with understanding their behavioral characteristics and deeper values. As Generation Z matures, their impact will only increase. 1, 7] [link].

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Connecting with a customer begins with understanding their behavioral characteristics and deeper values. As Generation Z matures, their impact will only increase. 1, 7] [link].

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4 Steps to Designing a Transactional NPS Project

Qualtrics

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Starbucks is successful in large part for a simple reason: they focus on listening to customer feedback for the purpose of creating loyal customers.

NPS 22
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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

If It’s Called Customer Experience, Why Is It All About the Brand? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Janice Cuban.

Brands 54
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

If It’s Called Customer Experience, Why is it All About the Company? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Q: What are the biggest customer experience issues are these days?

Company 48
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What Do Companies with High Net Promoter Score Have in Common?

Retently

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.