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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

There are hundreds of best practices for employee engagement, and all of them are being practiced by firms across this good, green Earth: at some growing businesses, at some failing businesses too. My question is, “How do we know which best practices will most benefit our employee engagement initiatives?

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The importance of customer culture – an interview with Chris Brown

ijgolding

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Ultimately, the marketing strategy will only be effective if the culture of the organisation is aligned to creating customer value.

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Employee Engagement Requires an Authentic Contract with Leadership: Two standout cases in Energy and Insurance

CX University

Of these three rewards, the highest correlation exists between employee engagement and customer satisfaction. These two are more closely linked than sleeping pills with sleep, or ibuprofen with pain reduction (Moore and Humphrey, “The link between customer engagement and employee engagement”).

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14% of Zappos Staff Quits (Which is Just Fine for Employee Engagement)

PeopleMetrics

That number might seem shocking at first glance, but in terms of employee engagement strategy , it’s not so bad. Zappos even paid employees to quit after training as early as 2008. Want more about employee engagement? Or you can check out past employee engagement blog posts here.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? How do you approach customer happiness in your company?

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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

Your site must honestly and respectably reflect your culture without fail. There is no case for your 2008 case study. This broken connection can only lead to a huge mess – from derailing the journey of possible clients to attracting applicants you never meant to target.

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The Best Ways to Reduce Employee Turnover

CSM Magazine

Something the Employee Benefit News agrees with, citing 33% of a worker’s annual salary. As the United States goes through what is being called the Great Resignation ( The Achievers Employee Engagement and Retention Report claims over 52% of workers sought new jobs in 2021 alone), employee turnover is well worth reducing.