The Silver Lining for Businesses: Increase Your Profits and Preserve Your Marketing Budget by Moving Your Swing Group Customers to Your Engaged Group
NOVEMBER 2, 2008
Obviously, engaged customers are the best customers because of the strong emotional connections that they have to a company, and their genuine willingness to assist a company in improving its customer experience. Research conducted by Allegiance reveals that companies typically have three types/groups of customers. These are: Engaged, Disengaged and Swing.