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And the Customers Tweeted Happily Ever After

Storyminers

Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. If your customers cast you as Goliath, it’s going to hurt. Only customers can tell your story with the emotional underpinnings that attract other customers. What you don’t want to be seen as is a Goliath.

Retail 264
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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. If you look at the truly successful companies, the ones that emerge are the ones that concentrate on enabling their customers to engage with them – so that they can partner with them to build their brand. So how do you find out what your customers want?

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Campaigns We Love: Busch hides ‘Pop Up Schop’ somewhere in a National Forest

Gravy Analytics

Busch Beer was acquired by InBev for $52 million in 2008 to become a part of the largest brewer in the world. By targeting consumers based on where they go in the real world, Busch can more efficiently reach people with their advertising campaign. Improve Customer Understanding. Louis, Missouri. Measure Campaign Performance.

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9 Companies That Outsource Customer Service

Magellan Solutions

Companies that outsource customer service have discovered and understood the fundamental element of business success — customer retention. Businesses exist because of customers. Customers rely on businesses to make their lives easier. This means that customer service, along with relevance, binds the two together.

Company 40
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Innovators, Imitators, and Idiots

CX Journey

This quote is an abbreviated version of what Warren Buffet said to Charlie Rose in an interview about the financial meltdown of 2008: Charlie Rose asked: “Should wise people have known better?” We see this when it comes to customer experience. They do all that in hopes of attracting more customers, of growing the business.

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5 Mixed Reality Trends for the Future

CSM Magazine

Some exciting trends are emerging in the world of Mixed Reality (MR) that could have a major impact on the online customer experience of the future. The first commercial application of AR occurred in 2008 in the form of a BMW magazine ad readers could augment using a computer camera. billion in 2020. Targeted Marketing. Real Estate.

Trends 52
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Customer Service Gone Wrong

Ann Michaels and Associates

People love reading about bad customer service stories. They go viral because we’ve all been there – on the phone desperately needing help from customer service, or waiting in an endless line at the airport. When you read about a bad customer experience, you feel empathy (and maybe some outrage) on behalf of the wronged party.