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How to improve your customer feedback surveys

Customer Alignment

It used to be nice to get the odd survey or comment card and feel you had the opportunity to give feedback on your favourite brands. Now every time you go anywhere or purchase anything, whether it’s your car service, your online sofa order, your hotel stay or even just your cup of coffee, you get asked for your feedback.

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2020: The Year of Gratitude?

CX Workout - Ideas Blog

Academic research has shown that evoking gratitude across customers or buyers leads to valuable behavioral outcomes such as positive word of mouth or recommendation (Soscia, 2007) and increased purchase intentions (Palmatier et al., This was then followed up by asking NPS for both brands. Eggert et al.,

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Jaakko Männistö is an entrepreneur, Founder, and Omnichannel Customer Experience Professional. He founded Feedbackly, a customer feedback software in 2012, and CXForum, a CX network CX of CX professionals and companies to bring knowledge and methods together to create better experiences unconditionally in 2019. Website : [link].