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Free your mind: Voice of Customer

OpinionLab

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Originally published in the Stratigent WebSight Newsletter.

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Nasdaq Speed Reads: Would You Do That To Your Mother?

Customer Bliss

I started in 1983 reporting to Gary Comer, the founder of Lands’ End, and really worked throughout the growth of that company until they became a billion dollar company, and then from there, deliberately moved to Coldwell Banker, Mazda, Allstate, Microsoft to help those CEOs build their end to end in comprehensive customer experience.