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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Event #2: Social media went mainstream. July 2006: Twitter launched for public use.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Event #2: Social media went mainstream. July 2006: Twitter launched for public use.

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Social Media Solidarity for Strawberries After Sabotage Attempt

NetBase

Chipotle did recover by using social listening tools to stay on top of things, but because this was a situation that seemed avoidable in the eyes of consumers, they had to monitor social sentiment closely to avoid things getting worse. Have you seen our social monitoring and sentiment analysis tools in action? RELATED ARTICLES.

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A History of Customer Support Technology

Team Support

Mid-2000s: Social Media Support & Help Desk Software At the start of the new millennium, social media platforms like Facebook began to emerge. Companies began using Facebook for marketing and promotion shortly after the platform expanded beyond college students and was opened to the general public in September 2006.

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And the Customers Tweeted Happily Ever After

Storyminers

Thanks to social media, you no longer own your story—or your brand. Here is a revenue comparison, from 2006, across four major brands, expressed in dollars ($) per square foot: Kroger* Neiman Marcus Best Buy Tiffany & Co. Apple. ~$475 Who hasn’t experienced Microsoft as a Goliath?

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Event #2: Social media went mainstream. July 2006: Twitter launched for public use.

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11 Websites for Online Bank Reviews and Ratings and Financial Services Reviews

ReviewTrackers

Successful brands and marketers have learned to use customer feedback from review sites in ways that drive their search engine performance, social media strategy, and consumer engagement levels. What they are overlooking are review sites such as Yelp, mobile app stores , and social media review pages. Credit Karma.

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