3 Events Paved The Path For The Customer Experience Discipline
Kerry Bodine
APRIL 30, 2019
Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Customers understood how to answer the “How likely are you to recommend…” question.
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